Search results for: branded podcast
Why Your Brand Should Invest in Branded Podcasts
With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…
Read More10 Brands Getting It Right With Sponsored Podcasts
Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and an increase in sales. The first post of this two-part series discussed how and why brands should invest in branded…
Read MoreSocial Media Marketing by Generation: An Influencer Marketing How-To
Have you thought about how Gen Z marketing differs from Baby Boomer marketing and Millennial marketing? With tailored approaches resonating with different generations, getting your Influencer Marketing messages right is more important than ever. Pinpointing the social media marketing tactics that your target generation(s) relate to could mean something as simple as matching influencers’ ages…
Read MoreTop 10 2020 Influencer Marketing Trends
With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign. As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…
Read MoreHow to Pair Affiliate Marketing With Influencer Marketing Campaigns: A Playbook
Looking for ways to move your target consumers beyond awareness, consideration, and activation and down the marketing funnel to conversion? Pairing affiliate marketing with Influencer Marketing is your golden ticket. At its simplest, affiliate marketing can help turn your brand partners—social media gurus, bloggers, and Pinterest proficients—into brand evangelists. The question is, though, did you…
Read MoreInfluencer Marketing Hacks You Need to Know for 2021
Influencer Marketing Hacks you need to know for 2021.
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