A MAJOR SHAMPOO BRAND COMBINATION CAMPAIGN
OBJECTIVES
- Raise product awareness.
- Produce creative assets and content.
- Produce product reviews.
- Drive engagement.
- Drive website traffic.
ACTIVATIONS
- Virtual Spa Party
- Blog Tour
- Instagram Blitz
- Sponsored Social Media Posts
- Pinterest Campaign
CAMPAIGN OVERVIEW
In May to July 2020, a series of campaigns were held to raise awareness on the new product line of a major shampoo brand.
Five diverse influencers, a few of whom represented the Hispanic community, hosted an individual Virtual Spa Party campaign via Zoom which were attended by a total of 50 moms of diverse backgrounds. Before the party, the influencers delivered sanctuary gift bags to each of their attendees for them to try out. The campaign was promoted through blog posts, social media posts, and unboxing videos on Instagram.
Because of the massive success of the Virtual Spa Party campaign, five Instagram influencers and five Pinterest influencers continued driving awareness on the new product line through an Instagram Blitz and Pinterest Campaign. The dynamic contents were published on Instagram, Instagram stories, and Pinterest.
HIGHLIGHTS
- The Instagram Blitz campaign exceeded the contracted reach by 161%.
- The Pinterest campaign exceeded the contracted reach by 248%.
- The Virtual Spa Party campaign generated 100,000+ organic views on Instagram.
- The campaigns gathered 285,146 engagements on social media.
