Posts by Jyl Pattee
10 Benefits of Working with an Influencer Marketing Agency
Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time and money on trial and error, it might be smarter to let the experts strategize, oversee, and manage Influencer Marketing…
Read MoreDiversity in Influencer Marketing: 7 Mistakes to Avoid
We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them. This post is part of a 7-part series…
Read MoreInfluencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey
Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…
Read MoreWhy Your Brand Should Invest in Gaming Influencer Marketing in 2024
In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on-trend for consumers young and old. For this reason, upping your…
Read More5 Thanksgiving Influencer Marketing Campaign Ideas
The holiday season is a great opportunity for social media influencers to unveil new services, products, and social causes that will pique consumers’ interest. Brands can get their products, services, or causes in front of consumers authentically and relevantly in many ways this season. Coming up with creative Thanksgiving Influencer Marketing campaign ideas is as…
Read MoreInfluencer Marketing Campaign Process: 5 Steps to Guaranteed ROI
Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created a tried-and-tested process that guarantees ROI. The better news? It’s not rocket science. On the other hand, campaign strategy, planning,…
Read More7 Truths and 1 Lie Your Brand Must Accept About Influencer Marketing
Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer Marketing will continue to WOW us with creative content. Additionally, brands will continue to thrive, watching their target market progress…
Read MoreDEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing
Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…
Read MoreThe Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns
Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business…
Read More