5-Step-Influencer-Marketing-Campaign-Process

Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created a tried-and-tested process that guarantees ROI. The better news? It’s not rocket science. On the other hand, campaign strategy, planning,…

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Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer Marketing will continue to WOW us with creative content. Additionally, brands will continue to thrive, watching their target market progress…

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Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…

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Getting diversity right in Influencer Marketing campaigns can be tricky. First, you must know your target audience inside and out. Then, you must create content that resonates with them on the platforms they frequent. However, all of that comes only after your company nails its internal diversity practices. That is not a small undertaking. So,…

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The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. Yet, some companies and organizations, including agencies and brands, are lagging behind. Let’s explore why this is and look at the real purpose behind committing…

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We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them.  This post is part of a 7-part series…

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Let’s say your brand or organization has implemented diversity, equity, and inclusion (DEI) internally in hopes of offering inclusive marketing campaigns. Additionally, let’s assume it has partnered with companies and organizations that embrace a diversity mindset. Furthermore, your Influencer Marketing team has incorporated Inclusive Marketing and/or Multicultural Marketing in both the strategy and planning phases.…

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DEI, D&I, DI. Three acronyms agencies and brands that invest in diversity in Influencer Marketing campaigns should be familiar with. But, does it shock you to know that diversity, equity, and inclusion (DEI) or diversity and inclusion (D&I or DI) are not the same as Inclusive Marketing or Multicultural Marketing? Furthermore, is it a surprise…

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Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…

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