One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy. Let’s face it, Influencer…

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Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

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Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…

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Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

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In today’s fast-paced digital landscape, marketers seek innovative ways to engage their audience and stand out from the competition. Using seasonal marketing content helps brands enjoy a robust and engaging content calendar and see improved brand visibility and sales. For example, one such timely and trendy topic to kick off the new year is Dry…

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As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…

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You don’t just want boring, bland content as part of your Influencer Marketing campaign. Instead, you want content that is authentic, genuine, and honest. When strategizing your campaign plan, make sure the end result is engaging Influencer Marketing content. Brands have turned their focus from traditional promotion to online strategies as it gives 11x the…

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