Posts by Nikki Abad
How To Reach High ROI with Influencer Marketing
Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into loyal ones. Conventional advertising methods (e.g., TV commercials and print ads) are not enough to achieve these goals. What is…
Read MoreKey Indicators That Influencer Marketing is Right for Your Brand
Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the success of every business—both big and small. After all, people are likely to buy products from a brand they know.…
Read MoreMeasuring the Success Rates of Influencer Marketing Campaigns
One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy. Let’s face it, Influencer…
Read More10 Ways Brands Can Improve Their Influencer Relationships
Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…
Read More8 Ways to Know It’s Time to Use Influencer Marketing
Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…
Read MoreIs It Time to BeReal? Everything You Need to Know About the BeReal App
As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…
Read MoreWhich Is More Important: Reach vs. Impressions in Social Media Analytics?
You’re busy, right? You only have so much time to keep track of countless analytics, for one thing. I mean, why can’t they just keep track of themselves, am I right? And social media analytics? Those are kind of a different ball of wax compared to website analytics and sales reports. For social media, you…
Read More10 Ways To Have Engaging Influencer Marketing Content
You don’t just want boring, bland content as part of your Influencer Marketing campaign. Instead, you want content that is authentic, genuine, and honest. When strategizing your campaign plan, make sure the end result is engaging Influencer Marketing content. Brands have turned their focus from traditional promotion to online strategies as it gives 11x the…
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