One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy.…

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Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…

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Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow its online presence and boost sales. While it seems easy in theory, it can be a real puzzle to piece…

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Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into loyal ones. Conventional advertising methods (e.g., TV commercials and print ads) are not enough to achieve these goals. What is…

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Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise, Instagram is indeed an ideal environment for digital marketers. With the right strategy and consistent efforts, any brand can stand…

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Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time and money on trial and error, it might be smarter to let the experts strategize, oversee, and manage Influencer Marketing…

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Unless you are living under a rock or on a desolate island, it is almost impossible not to hear about TikTok. With at least 800 million active users worldwide, the app is hard to miss. More than viewers and influencers, TikTok has become a nesting ground for marketers as well.  Social media platforms like TikTok…

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Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

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A union for influencers was created and launched in February 2020 as the number of influencers continues to be on a steady rise. In fact, a study shows that since 2016, there has been an annual 50 percent increase in the overall market size of the industry. Despite the positive trend, the Influencer Marketing industry…

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What do Oprah Winfrey, Drake, and Ashton Kutcher have in common? Apart from being super good-looking, uber-rich, and mega-famous, they all love this year’s latest technological craze—Clubhouse. Have you been hearing the buzz about Clubhouse? Once Elon Musk, the tech billionaire, made his debut in a Clubhouse room, his appearance sparked a scramble for invitations…

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