AVOCADOS FROM MEXICO #AVOCADOLAND TWITTER PARTY FEBRUARY 26, 2019
- Amplify social media buzz.
- Generate impressions.
- Get contest/giveaway entries.
- Raise awareness.
- Twitter Party
A 2-hour Twitter party was held where Avocados From Mexico partnered with Chef Pati Jinich and with three real avocado lovers. They talked about how avocados could easily be incorporated into everyday meals, how they were worth it for being healthy, delicious, and always available. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by 1 brand panelist, 4 moderators, and 40 community panelists.
- The campaign exceeded the contracted impression by 284%.
- Over 10,000 tweets from 719 participants were generated during the campaign.