CAMPAIGN OVERVIEW

A 2-hour Twitter party was held where Avocados From Mexic showcased many ways to get good fats and more nutritional benefits of avocados into your diet. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by 1 brand panelist, 3 moderators, and 40 community panelists.

HIGHLIGHTS

• The campaign exceeded the contracted impression by 78.41%.
• The Twitter chat resulted in a sentiment score of 92.48% with 70% being the target goal for Twitter.