How did Mom It Forward Media partner with Baskin-Robbins?​

​

            Highlights:

 

To celebrate the upcoming release of Star Wars: The Force Awakens, Mom It Forward partnered with Baskin-Robbins by enlisting the help of 3 bloggers.  The bloggers who participated in the campaign had a total of 311, 507 reach across three major social media platforms. 

 

Objectives:

 

Mom It Forward Media partnered with the world’s largest chain of ice cream specialty shops to celebrate the upcoming release of Star Wars: The Force Awakens. The 3 bloggers conducted a press blitz to help consumers celebrate the newest Star Wars Film release.

 

The bloggers had to share the image of Darth Vader and/or The Force Awakens cakes and have it posted on three major social media paltforms.  Both ice cream cakes can be customized with the consumer’s favorite Baskin-robbins ice ceam flavor.

 

Details:

 

May The Force Be With You! Channeling our Dark Side and celebrating the opening of Stars Wars: The Force Awakens, Baskin-Robbins’s introduced the Darth Vader and The Force Awakens Cake. The bloggers published a blog post, promoted the cakes  via social media and used the campaign hashtag. 

 

Results:

 

Was this campaign successful? Yes. Why was it successfu? The campaign was very unique and refreshing not only to the bloggers but also to their readers. The press blitz helped to increase blog post visits, pins, and social media shares.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 3

  • Total Number of Twitter Followers: 100, 200

  • Total Number of Facebook Likes: 201, 164

  • Total Number of Instagram Followers: 669, 434

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 9

  • Total Number of Social Media Posts and Actions: 3, 552

 

 

Blog Post Samples:

 

Click on the images to visit the sponsored blog posts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

Baskin-Robbins

Star Wars Cake 
Case Study

“The promotional requirements were good & appropriate. We had great communication as always”

– Baskin-Robbins Blogger

“The requirements was very simple, reasonable, and self-explanatory. I enjoyed hoe detailed yet simple the instructions were, and how accessible Kendra was during the campaign.”

– Baskin-Robbins Blogger

Testimonials: