7 Ways to Identify the Right Influencers for Your Brand
As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…
Read MoreHow Brands Use LinkedIn In Social Media Marketing
Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for marketing that drove an increased ROI for businesses in the past years. Yet, businesses have also found ways to use…
Read MoreHow Brands Should Utilize Employee Advocates and Influencers
With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…
Read MoreHow to Create a Buzzworthy Virtual Marketing Campaign
During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…
Read MoreHow To Create Compassionate Marketing Communication During COVID-19
Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…
Read MoreHow to Run a Remote Team and Thrive
With the ongoing spread of COVID-19, some businesses have had to prevent employees from going to offices and/or shut down operations. Therefore, a number of companies have opted to have employees from home and run a remote team. Teleworking may be new for some brands. Nevertheless, there are some effective ways that companies can adapt…
Read MoreHow To Leverage Instagram Stories in Influencer Marketing
Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day. With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…
Read More8 Brands with Excellent Unboxing Videos in 2019
Since early 2000, unboxing videos surged in popularity due to the increasing use and development of social media platforms. Many brands invest in unboxing campaigns as part of their marketing strategies nowadays. In fact, a number of brands partner with influencers to come up with successful unboxing influencer marketing campaigns that generate great ROI.In order…
Read MoreTop 10 2020 Influencer Marketing Trends
With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign. As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…
Read MoreWhy Brands Should Invest in TikTok Marketing
The increasing success of influencer marketing campaigns brought the development of new social media strategies like TikTok marketing. Targeting centennials, the Beijing-based company became one of the fastest-growing social media sites globally. In fact, in just three years, TikTok gained 500 million active users. Additionally, the social networking brand ranked as the fourth most downloaded…
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