Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

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woman facing away from the camera holding bags that say "Black Friday"

Are you a PR pro? Do you have a public relations professional on your team? Do you claim one or more as coworkers or friends? If you’re looking for holiday gift ideas or want to add some to your own wish list, we’ve got you covered! Whether you’re looking for something that hones your skills…

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As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration  is a necessity for next year’s marketing strategies. By definition, it poses both multi-faceted and far-reaching opportunities and multi-faceted, horizontal challenges, both for brands and the various agencies that put their activations into…

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It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…

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Mark Zuckerberg hopes that by changing Facebook’s name to Meta, he will have staked sole claim to the new metaverse. That concept, however, will take years and billions of dollars for him and his company to build out, and it’s only part of the much bigger augmented reality “pie.” In fact, augmented reality—one of five…

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Many predict that ecommerce within each social media platform will rise distinctly in 2022, as we mentioned in our exploration of several trends predicted for that year. What will that look like in each platform? Here’s the skinny on what Facebook, Instagram, Twitter, Pinterest, and even Snapchat are developing: Facebook In-Stream Shopping Opportunities For Facebook,…

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The holiday season is a great opportunity for social media influencers to unveil new services, products, and social causes that will pique consumers’ interest. Brands can get their products, services, or causes in front of consumers authentically and relevantly in many ways this season. Coming up with creative Thanksgiving Influencer Marketing campaign ideas is as…

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