Top 9 Things to Do When You Screw Up Your Email Marketing Campaign
“Reply-All” disasters, roasting someone you didn’t realize was included in an email thread, sending a marriage proposal to the wrong person via email … we’ve all been there, right? But when you manage to screw up an entire email marketing campaign, the stakes can be even higher. With the average office worker receiving 121 and…
Read More10 Influencer Marketing Halloween Campaign Ideas That Will Wow You
With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…
Read More10 Influencer Marketing Improvements You Need to Consider
Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variables you can look at and consider in making an effective marketing plan. You need to be constantly evaluating your…
Read MoreStreamlining Your Influencer Marketing Campaign Management Process
For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. But, relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. You need to rely on…
Read More10 Ways To Have Engaging Influencer Marketing Content
You don’t just want boring, bland content as part of your Influencer Marketing campaign. Instead, you want content that is authentic, genuine, and honest. When strategizing your campaign plan, make sure the end result is engaging Influencer Marketing content. Brands have turned their focus from traditional promotion to online strategies as it gives 11x the…
Read MoreDo You Know If Your Influencer Marketing Campaign Is Set Up Correctly?
In the world of business, marketing has become synonymous with sales and Influencer Marketing. Have you ever wondered whether or not your Influencer Marketing campaign is set up correctly? Everything that a company puts out for the public to see has an expected return on investment (ROI) one way or another. The challenging part of…
Read MoreHow to Measure Proof of Revenue Metrics
It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…
Read MoreHow To Choose the Best Social Media Platforms for Influencer Marketing Campaigns
Are you wondering how you can choose the best social media platforms for your Influencer Marketing campaigns? Don’t worry. You’re not alone. It can be a daunting, confusing task that can trip up even the best of marketers. Over the last few years, there has been a significant rise in social media users globally. According…
Read MoreKey Indicators That Influencer Marketing is Right for Your Brand
Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the success of every business—both big and small. After all, people are likely to buy products from a brand they know.…
Read MoreHow Long Does It Take to See Influencer Marketing Results?
Are you worried that your previous Influencer Marketing strategy failed based on the results? Before you panic, check a number of things beforehand. First, determine if you worked with the correct influencers. Second, examine if the strategy you applied was timely and relevant. Lastly, assess if you have been posting consistently and strategically. If you…
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