How Do You Track Metrics on Each Platform?
You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky task. One minute you can gather a certain type of information and the next minute an update has been made…
Read MoreWhy Your Brand Should Invest in Branded Podcasts
With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…
Read More10 Brands Getting It Right With Sponsored Podcasts
Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and an increase in sales. The first post of this two-part series discussed how and why brands should invest in branded…
Read MoreKnowing Which Metrics to Track on Each Social Media Platform
So, you have all of the influencers posting to their blogs and social media accounts. Awesome! You should start to see mentions and engagement increase across the board. With all of these fun activities happening all at once, do you know which metrics should be tracked on each platform? With influencers posting to blogs, Facebook,…
Read MoreWhy You Need Micro Influencers to Increase ROI
Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…
Read MoreHow to Cultivate Long-Term Relationships With Influencers
Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…
Read More8 Successful Gaming Marketing Campaigns
The rise of e-sports in our generation somehow made our mothers wrong all along. Being glued to consoles and headphones all day can, in fact, be productive, after all. Names like Kobe Bryant, Tiger Woods and Serena Williams now share the spotlight with the likes of Sasha Hostyn, Kuro Takhasomi, and Katherine Gun seeing as…
Read MoreWhy Your Brand Should Invest in Gaming Influencer Marketing in 2020
In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on-trend for consumers young and old. For this reason, upping your…
Read MoreRoundup of 2018’s Top Influencer Marketing Trends
There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will…
Read More9 Brands Getting Great ROI From Cause Marketing Campaigns
For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty Awards, said during the third annual awards night that “… Social Good is more relevant than ever, and consumers continue…
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