Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

Read More

Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time and money on trial and error, it might be smarter to let the experts strategize, oversee, and manage Influencer Marketing…

Read More

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy. Let’s face it, Influencer…

Read More

We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them.  This post is part of a 7-part series…

Read More

We have a paradox. On the one hand, brands, agencies, and marketers are amping up their Influencer Marketing budgets exponentially. For example, some plan on growing Influencer Marketing budgets as much as 76 percent. On the other hand, others are scaling back on their forecasting, rocked by pandemic-related, economic-fallout woes. Regardless of which group you’re…

Read More

There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

Read More

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of the funnel—awareness—to the bottom of the funnel—referrals. And, every phase in between. However, knowing which tactic matches which marketing funnel…

Read More

Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

Read More

Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where social media is reigning supreme in marketing plans and efforts, influencers help establish and expand a brand’s presence. Without them,…

Read More

Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

Read More