10 Influencer Marketing Halloween Campaign Ideas That Will Wow You
With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…
Read More4 Key Marketing Metrics You Need To Be Tracking
How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…
Read MoreTop 10 2019 Influencer Marketing Trends
The air is crisping up, the store shelves are starting to fill with holiday decor, and I’m sure radio stations can’t wait to start playing Christmas music. That can only mean one thing: 2019 is on the horizon. Is your influencer marketing strategy ready for it? Do you know what’s in store for 2019 influencer…
Read MoreViral Abortion Twitter Thread Teaches Marketers 8 Must-Implement Strategies [Trend Watch]
Who knew that an abortion Twitter thread could drive so much engagement in such a short amount of time? Just one tweet in this 63-tweet Twitter thread has garnered over 65,000 retweets and 165,000 likes in less than two days. Talk about going viral! But, what was it about the thread that caused Gabrielle Blair, author…
Read MoreThe Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read MoreHow to Take Time Off and Return to Work Re-energized
Even though popular articles suggest maximizing efficiency can be as easy as taking shorter showers, I believe that the number one way to increase productivity is as simple as taking personal time off (PTO). Sound counterintuitive? Check this out. In addition to sharing time-management tips, expert Stephen Covey includes “Sharpen the Saw” as one of his…
Read More10 Community Management Tips Learned MINI Cooper Road Rallying
As with most skills, we learn by doing. This has been especially true for me when upping my community management game. I’ve been managing an online community—the Forward Network—for nearly 10 years. But, all the community management tips I really ever needed to know I learned road rallying across the US with 4,000+ MINI Cooper…
Read More10 Business Leadership Lessons Learned From Love and Marriage
Today is my 21st wedding anniversary, which is odd since I’m still 29 years old (#IWish). Twenty-one years in a relationship is a long time to create memories, take advantage of opportunities, and learn from the ups and downs. As I reflect on these past few years (21 “few” years to be exact), I find…
Read More5 Ways to Guarantee ROI on Back-to-School Campaigns
Nothing shouts “Hello, first day of summer!” in the influencer marketing world like feeling behind the eight ball on planning back-to-school campaigns. Yet all the creativity in the world won’t improve your company’s bottom line if you don’t take a results-oriented approach to your campaigns. So how can you craft sure-to-go viral activations that guarantee…
Read MoreHow Many Exclamation Points Are Too Many?
I overheard two women talking about exclamation points recently. The one said to the other, “If I receive email outreach that includes an exclamation point, I immediately hit delete.” The other woman agreed and said, “Right? Aren’t they annoying and unprofessional?” I cringed, thinking how most of my email outreach included salutations like, “Hi, Sally!…
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