How to Combine Cause Marketing and Influencer Marketing for Powerful Results
Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…
Read MoreIs It Time to BeReal? Everything You Need to Know About the BeReal App
As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…
Read MoreInclusive Marketing Campaign Examples: 7 Brands Getting It Right
Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign examples. The brands that are featured have creativity and inclusivity that will get your wheels spinning and guide you on…
Read MoreInfluencer Marketing Campaign Process: 5 Steps to Guaranteed ROI
Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created a tried-and-tested process that guarantees ROI. The better news? It’s not rocket science. On the other hand, campaign strategy, planning,…
Read More7 Truths and 1 Lie Your Brand Must Accept About Influencer Marketing
Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer Marketing will continue to WOW us with creative content. Additionally, brands will continue to thrive, watching their target market progress…
Read MoreDEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing
Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…
Read MoreThe Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns
Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business…
Read More7 Tips to Ensure Your Diversity Marketing Campaigns Meet the Mark
Getting diversity right in Influencer Marketing campaigns can be tricky. First, you must know your target audience inside and out. Then, you must create content that resonates with them on the platforms they frequent. However, all of that comes only after your company nails its internal diversity practices. That is not a small undertaking. So,…
Read MoreThe Business Case for Diversity
The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. Yet, some companies and organizations, including agencies and brands, are lagging behind. Let’s explore why this is and look at the real purpose behind committing…
Read MoreDiversity in Influencer Marketing: 7 Mistakes to Avoid
We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them. This post is part of a 7-part series…
Read More4 Steps to Create Multicultural and Inclusive Marketing Campaigns
Let’s say your brand or organization has implemented diversity, equity, and inclusion (DEI) internally in hopes of offering inclusive marketing campaigns. Additionally, let’s assume it has partnered with companies and organizations that embrace a diversity mindset. Furthermore, your Influencer Marketing team has incorporated Inclusive Marketing and/or Multicultural Marketing in both the strategy and planning phases.…
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