How to Combine Cause Marketing and Influencer Marketing for Powerful Results
Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…
Read More2022’s Top 5 Social Media Trends and What They Mean for Influencer Marketing
Predictions about 2022 during a year of many changes may seem about as reliable as the wind. This may be especially true of the social media space. However, experts and “in-the-trenches” marketers who’ve kept a close eye on social media patterns have made predictions about 2022 social media trends. We explore those predictions and what…
Read More20 Best Gifts to Give a Public Relations Professional
Are you a PR pro? Do you have a public relations professional on your team? Do you claim one or more as coworkers or friends? If you’re looking for holiday gift ideas or want to add some to your own wish list, we’ve got you covered! Whether you’re looking for something that hones your skills…
Read More6 Ways to Do Facebook Influencer Marketing That You Haven’t Thought of Before
Today’s fast-paced, dynamic social media environment might intimidate some brands. Despite the clamor around newer platforms like TikTok, you need to meet your target audience where they’re at. For consumers, this means Facebook. You may have read our previous post on how to choose the best social media platform for your next influencer marketing campaign.…
Read MoreTrend Watch: Omnichannel Integration and Influencer Marketing
As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration is a necessity for next year’s marketing strategies. By definition, it poses both multi-faceted and far-reaching opportunities and multi-faceted, horizontal challenges, both for brands and the various agencies that put their activations into…
Read MoreTrend Watch: What You Really Need to Know About Live-Streaming in Influencer Marketing
Whether because of the pandemic or a yearning for more authentic content, the rise in popularity of live streaming content is undeniable. Live streams are a unique and popular way for consumers to engage with influencers, but it also represents unique challenges to the brand or agency looking to include live streaming in their Influencer…
Read MoreTrend Watch: Short-Form Video and Influencer Marketing
It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span. But I think there’s more to it than that. If you’ve ever watched a video where the host talks for…
Read MoreTrend Watch: Augmented Reality and Influencer Marketing
Mark Zuckerberg hopes that by changing Facebook’s name to Meta, he will have staked sole claim to the new metaverse. That concept, however, will take years and billions of dollars for him and his company to build out, and it’s only part of the much bigger augmented reality “pie.” In fact, augmented reality—one of five…
Read MoreTrend Watch: In-Platform Social Media Ecommerce Trends for 2022
Many predict that ecommerce within each social media platform will rise distinctly in 2022, as we mentioned in our exploration of several trends predicted for that year. What will that look like in each platform? Here’s the skinny on what Facebook, Instagram, Twitter, Pinterest, and even Snapchat are developing: Facebook In-Stream Shopping Opportunities For Facebook,…
Read More5 Thanksgiving Influencer Marketing Campaign Ideas
The holiday season is a great opportunity for social media influencers to unveil new services, products, and social causes that will pique consumers’ interest. Brands can get their products, services, or causes in front of consumers authentically and relevantly in many ways this season. Coming up with creative Thanksgiving Influencer Marketing campaign ideas is as…
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