Roundup of 2018’s Top Influencer Marketing Trends

There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will…

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9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty Awards, said during the third annual awards night that “… Social Good is more relevant than ever, and consumers continue…

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting gender equality and car brands promoting an eco-friendly environment. Social good campaigns mean big business for brands while making a…

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Why Your Brand Should Invest in Gaming Influencer Marketing in 2019

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on trend for consumers young and old. For this reason, upping…

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10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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4 Key Marketing Metrics You Need To Be Tracking

How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…

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Top 10 2019 Influencer Marketing Trends

We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…

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The Top 5 Social Media Metrics Tracking Tools

So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…

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