Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…

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Getting diversity right in Influencer Marketing campaigns can be tricky. First, you must know your target audience inside and out. Then, you must create content that resonates with them on the platforms they frequent. However, all of that comes only after your company nails its internal diversity practices. That is not a small undertaking. So,…

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The business case for diversity is tried, tested, and proven. Not only is it the right thing to do from a human kindness perspective, but it makes good business sense. Yet, some companies and organizations, including agencies and brands, are lagging behind. Let’s explore why this is and look at the real purpose behind committing…

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Let’s say your brand or organization has implemented diversity, equity, and inclusion (DEI) internally in hopes of offering inclusive marketing campaigns. Additionally, let’s assume it has partnered with companies and organizations that embrace a diversity mindset. Furthermore, your Influencer Marketing team has incorporated Inclusive Marketing and/or Multicultural Marketing in both the strategy and planning phases.…

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DEI, D&I, DI. Three acronyms agencies and brands that invest in diversity in Influencer Marketing campaigns should be familiar with. But, does it shock you to know that diversity, equity, and inclusion (DEI) or diversity and inclusion (D&I or DI) are not the same as Inclusive Marketing or Multicultural Marketing? Furthermore, is it a surprise…

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We have a paradox. On the one hand, brands, agencies, and marketers are amping up their Influencer Marketing budgets exponentially. For example, some plan on growing Influencer Marketing budgets as much as 76 percent. On the other hand, others are scaling back on their forecasting, rocked by pandemic-related, economic-fallout woes. Regardless of which group you’re…

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common misconceptions Forward Influence

You may be skeptical about whether Influencer Marketing drives results against your primary objectives. You’ve likely heard horror stories about other brands investing sizable budgets only to not get the ROI they were hoping for. I could tell you that the global Influencer Marketing market size has more than doubled since 2019, according to Statista.…

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Have you thought about how Gen Z marketing differs from Baby Boomer marketing and Millennial marketing? With tailored approaches resonating with different generations, getting your Influencer Marketing messages right is more important than ever. Pinpointing the social media marketing tactics that your target generation(s) relate to could mean something as simple as matching influencers’ ages…

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In a New York Times article entitled “The Follower Factory,” it stated: “Celebrities, athletes, pundits and politicians have millions of fake followers.” Since that time, popular news outlets like Elle, Forbes, Mashable, Newsweek, The Atlantic, as well as influencer marketing powerhouses like CLEVER and Sway Group, have jumped on the “fake” followers hot topic in…

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