The Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read MoreHow to Take Time Off and Return to Work Re-energized
Even though popular articles suggest maximizing efficiency can be as easy as taking shorter showers, I believe that the number one way to increase productivity is as simple as taking personal time off (PTO). Sound counterintuitive? Check this out. In addition to sharing time-management tips, expert Stephen Covey includes “Sharpen the Saw” as one of his…
Read More10 Community Management Tips Learned MINI Cooper Road Rallying
As with most skills, we learn by doing. This has been especially true for me when upping my community management game. I’ve been managing an online community—the Forward Network—for nearly 10 years. But, all the community management tips I really ever needed to know I learned road rallying across the US with 4,000+ MINI Cooper…
Read More10 Business Leadership Lessons Learned From Love and Marriage
Today is my 21st wedding anniversary, which is odd since I’m still 29 years old (#IWish). Twenty-one years in a relationship is a long time to create memories, take advantage of opportunities, and learn from the ups and downs. As I reflect on these past few years (21 “few” years to be exact), I find…
Read More5 Ways to Guarantee ROI on Back-to-School Campaigns
Nothing shouts “Hello, first day of summer!” in the influencer marketing world like feeling behind the eight ball on planning back-to-school campaigns. Yet all the creativity in the world won’t improve your company’s bottom line if you don’t take a results-oriented approach to your campaigns. So how can you craft sure-to-go viral activations that guarantee…
Read MoreHow Many Exclamation Points Are Too Many?
I overheard two women talking about exclamation points recently. The one said to the other, “If I receive email outreach that includes an exclamation point, I immediately hit delete.” The other woman agreed and said, “Right? Aren’t they annoying and unprofessional?” I cringed, thinking how most of my email outreach included salutations like, “Hi, Sally!…
Read MoreCommunity Management 201: How to Build a Successful Community
Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells out tasks like deciding on connection guidelines, creating an editorial calendar, and setting up a metrics system. Most importantly, it…
Read MoreCommunity Management 101: How to Create a Solid Foundation
Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has five groups for various niches. You could say we’re tight. However, thriving online and offline communities don’t just happen overnight.…
Read More8 Ways In-Person Brand-Sponsored Events Drive Results [Brand Highlight]
Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content? And, do all of the above via credible, authentic testimonials while building super fans? Easy peasy, right? It actually can…
Read MoreFirst-Ever Influencer Marketing Trade Organization Forms [Announcement]
FORWARD continues to be an Influencer Marketing industry leader. Today, we announced the first-ever Influencer Marketing trade organization. Alongside leadership from other pioneering influencer marketing agencies (see our leadership team), the Influencer Marketing Association aims to act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best…
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