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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting gender equality and car brands promoting an eco-friendly environment. Social good campaigns mean big business for brands while making a…

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10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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4 Key Marketing Metrics You Need To Be Tracking

How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…

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Top 10 2019 Influencer Marketing Trends

We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…

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The Top 5 Social Media Metrics Tracking Tools

So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…

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How to Take Time Off and Return to Work Re-energized

Even though popular articles suggest maximizing efficiency can be as easy as taking shorter showers, I believe that the number one way to increase productivity is as simple as taking personal time off (PTO). Sound counterintuitive? Check this out. In addition to sharing time-management tips, expert Stephen Covey includes “Sharpen the Saw” as one of his…

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10 Community Management Tips Learned MINI Cooper Road Rallying

As with most skills, we learn by doing. This has been especially true for me when upping my community management game. I’ve been managing an online community—the Forward Network—for nearly 10 years. But, all the community management tips I really ever needed to know I learned road rallying across the US with 4,000+ MINI Cooper…

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10 Business Leadership Lessons Learned From Love and Marriage

Today is my 21st wedding anniversary, which is odd since I’m still 29 years old (#IWish). Twenty-one years in a relationship is a long time to create memories, take advantage of opportunities, and learn from the ups and downs. As I reflect on these past few years (21 “few” years to be exact), I find…

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