BODYARMOR : BLOG TOURS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Get giveaway entries.
- Raise product awareness.
ACTIVATIONS
- Giveaway
- Multiple Blog Tours
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Three blog tours were launched from April 2017 through the summer of 2017. A total of 135 bloggers shared their personal experiences with BODYARMOR beverages on their blogs and promoted on all social media channels. A contest for the next BODYARMOR athlete was done where audiences nominated a young athlete via video submission on Facebook.
HIGHLIGHTS
- The campaign generated 200% more reach than what was contracted.
