Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variables you can look at and consider in making an effective marketing plan. You need to be constantly evaluating your…

Read More
Exclamation Points

I overheard two women talking about exclamation points recently. The one said to the other, “If I receive email outreach that includes an exclamation point, I immediately hit delete.” The other woman agreed and said, “Right? Aren’t they annoying and unprofessional?” I cringed, thinking how most of my email outreach included salutations like, “Hi, Sally!…

Read More