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Influencer Marketing Trends

Why Your Brand Should Invest in Branded Podcasts

With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…

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10 Brands Getting It Right With Sponsored Podcasts

Over the years, sponsored podcasts grew in popularity due to the growing podcast revenue and the increasing number of influencers with podcasts. Hence, brand and influencer podcast sponsorships may result in a highly engaged audience and an increase in sales. The first post of this two-part series discussed how and why brands should invest in branded…

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Why You Need Micro Influencers to Increase ROI

Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…

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How to Cultivate Long-Term Relationships With Influencers

Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…

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8 Successful Gaming Marketing Campaigns

The rise of e-sports in our generation somehow made our mothers wrong all along. Being glued to consoles and headphones all day can, in fact, be productive, after all. Names like Kobe Bryant, Tiger Woods and Serena Williams now share the spotlight with the likes of Sasha Hostyn, Kuro Takhasomi, and Katherine Gun seeing as…

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Why Your Brand Should Invest in Gaming Influencer Marketing in 2020

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on-trend for consumers young and old. For this reason, upping your…

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Roundup of 2018’s Top Influencer Marketing Trends

There’s a good chance this year’s trends will continue to gain attention and drive revenue in the coming year for brands committed to the results Influencer Marketing strategies can produce. And, with new and innovative platforms paired with creative individuals making a mark in the industry, there’s also a huge possibility that new trends will…

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting gender equality and car brands promoting an eco-friendly environment. Social good campaigns mean big business for brands while making a…

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10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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