A union for influencers was created and launched in February 2020 as the number of influencers continues to be on a steady rise. In fact, a study shows that since 2016, there has been an annual 50 percent increase in the overall market size of the industry. Despite the positive trend, the Influencer Marketing industry…

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The power of the right Influencer Marketing agency is simply beyond belief. Aside from being highly customizable, it can expand to an endless audience. In a generation where almost everybody looks up to a favorite social media influencer or two, a single Instagram story or Facebook post can immediately shoot up sales—even for unknown brands. …

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What do Oprah Winfrey, Drake, and Ashton Kutcher have in common? Apart from being super good-looking, uber-rich, and mega-famous, they all love this year’s latest technological craze—Clubhouse. Have you been hearing the buzz about Clubhouse? Once Elon Musk, the tech billionaire, made his debut in a Clubhouse room, his appearance sparked a scramble for invitations…

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There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

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Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

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What really catches the eyes of consumers is dynamic or video content that makes them stop scrolling and watch the action. As a brand, getting your consumer to stop scrolling is key to getting your full message communicated. Therefore, even just a little movement in your content can make great strides on your brand image…

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With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best activations, making certain they meet your goals, objectives, and projected ROI. Recent studies by the Halloween Industry Association showed that most…

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How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for marketing that drove an increased ROI for businesses in the past years. Yet, businesses have also found ways to use…

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How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee advocates and influencers to promote products and services on their social media accounts and generate engagement. This post will discuss…

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