For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

Read More
Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or simulation games, the gaming industry has never been more on-trend for consumers young and old. For this reason, upping your…

Read More

Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

Read More

As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…

Read More

In a New York Times article entitled “The Follower Factory,” it stated: “Celebrities, athletes, pundits and politicians have millions of fake followers.” Since that time, popular news outlets like Elle, Forbes, Mashable, Newsweek, The Atlantic, as well as influencer marketing powerhouses like CLEVER and Sway Group, have jumped on the “fake” followers hot topic in…

Read More
influencer pay gap image two stacks of coins one taller than the other

As Influencer Marketing has grown to claim up to 20 percent of advertisers’ budgets, so has communication among influencers about their pay. The result? An awareness that not all brand partners get paid the same, even if they’re doing the same kind and amount of work. However, along with the influencer pay gap came organizations…

Read More
pairing affiliate marketing with influencer marketing

Looking for ways to move your target consumers beyond awareness, consideration, and activation and down the marketing funnel to conversion? Pairing affiliate marketing with Influencer Marketing is your golden ticket. At its simplest, affiliate marketing can help turn your brand partners—social media gurus, bloggers, and Pinterest proficients—into brand evangelists. The question is, though, did you…

Read More
tablet showing Pinterest logo

Pinterest may not be your brands’ go-to platform for Influencer Marketing or even any other kind of marketing. I mean, it’s really more of a huge idea search engine than a social media platform. Maybe it doesn’t have the same up-to-the minute gratification that other platforms provide. But it can be one of the most…

Read More