Influencer Marketing Trends
How to Combine Cause Marketing and Influencer Marketing for Powerful Results
Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…
Read MoreIs It Time to BeReal? Everything You Need to Know About the BeReal App
As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…
Read MoreHow to Avoid Fake Followers: Top 10 Tips for Vetting Influencers
In a New York Times article entitled “The Follower Factory,” it stated: “Celebrities, athletes, pundits and politicians have millions of fake followers.” Since that time, popular news outlets like Elle, Forbes, Mashable, Newsweek, The Atlantic, as well as influencer marketing powerhouses like CLEVER and Sway Group, have jumped on the “fake” followers hot topic in…
Read MoreNon-fungible Tokens, the Metaverse, And Influencer Marketing: Some Examples And Suggestions
Do you think non-fungible tokens (NFTs) are a passing trend or are here to stay? And, what can adding them to your marketing plans mean for your brand? The frenzy about NFTs might be a fad, or it might be the next big thing—really, it’s anyone’s best guess—but your brand should pay attention to it…
Read MoreAddressing the Influencer Pay Gap: What Brands Need to Know
As Influencer Marketing has grown to claim up to 20 percent of advertisers’ budgets, so has communication among influencers about their pay. The result? An awareness that not all brand partners get paid the same, even if they’re doing the same kind and amount of work. However, along with the influencer pay gap came organizations…
Read MoreHow to Pair Affiliate Marketing With Influencer Marketing Campaigns: A Playbook
Looking for ways to move your target consumers beyond awareness, consideration, and activation and down the marketing funnel to conversion? Pairing affiliate marketing with Influencer Marketing is your golden ticket. At its simplest, affiliate marketing can help turn your brand partners—social media gurus, bloggers, and Pinterest proficients—into brand evangelists. The question is, though, did you…
Read MoreWhat Successful Influencer Marketing in Pinterest Means
Pinterest may not be your brands’ go-to platform for Influencer Marketing or even any other kind of marketing. I mean, it’s really more of a huge idea search engine than a social media platform. Maybe it doesn’t have the same up-to-the minute gratification that other platforms provide. But it can be one of the most…
Read MoreCracking the Live Streaming on YouTube and YouTube Shorts Code
We’ve talked before about how shorter is the new black in the video world. How do you do that, still get your message across, AND rise above the noise of millions of videos being uploaded every hour? The key is zeroing in on your digital marketing goals and partnering with the right influencers who are…
Read More6 Ways to Do Facebook Influencer Marketing That You Haven’t Thought of Before
Today’s fast-paced, dynamic social media environment might intimidate some brands. Despite the clamor around newer platforms like TikTok, you need to meet your target audience where they’re at. For consumers, this means Facebook. You may have read our previous post on how to choose the best social media platform for your next influencer marketing campaign.…
Read MoreTrend Watch: Omnichannel Integration and Influencer Marketing
As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration is a necessity for next year’s marketing strategies. By definition, it poses both multi-faceted and far-reaching opportunities and multi-faceted, horizontal challenges, both for brands and the various agencies that put their activations into…
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