During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…

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Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day.  With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…

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With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.  As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…

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Millennials can contribute significantly to brands’ digital marketing strategies. For instance, engaging millennials in influencer marketing may result in brand awareness and customer purchase which may all lead to an increase in ROI. This post will discuss how millennials can play a vital role in your brand’s social media plans. We will also share some…

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