Marketing Campaign Management

Why You Need Micro Influencers to Increase ROI

Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…

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How to Cultivate Long-Term Relationships With Influencers

Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated within only a month of launching put Facebook Live on the map in a big way. Live streaming is now…

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