Marketing Campaign Management
Why Your Influencer Marketing Campaign Isn’t Driving Product Sales
Have you struggled to show the correlation between product sales and Influencer Marketing? Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to engage with them to show you care. It grows your community of devoted customers and allows you to gather information…
Read MoreHow to Measure Proof of Revenue Metrics
It’s difficult to prove that public relations and marketing—including Influencer Marketing—drive actual sales and increase revenue metrics. Campaigns often track many other metrics, such as impressions and click-through rates. However, being able to show that your influencers deliver sales results is crucial to the understanding and applicability of Influencer Marketing campaigns. A poll by Tomoson…
Read More10 Instagram Features to Start Using Now
Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise, Instagram is indeed an ideal environment for digital marketers. With the right strategy and consistent efforts, any brand can stand…
Read MoreHow to Create a Buzzworthy Virtual Marketing Campaign
During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…
Read MoreHow To Create Compassionate Marketing Communication During COVID-19
Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…
Read More6 Ways to Engage Millennials in Influencer Marketing Campaigns
Millennials can contribute significantly to brands’ digital marketing strategies. For instance, engaging millennials in influencer marketing may result in brand awareness and customer purchase which may all lead to an increase in ROI. This post will discuss how millennials can play a vital role in your brand’s social media plans. We will also share some…
Read MoreHow Brands Are Embracing Diversity in Influencer Marketing
The continuous growth of influencer and brand partnerships creates an increasing need for diversity in influencer marketing. Many brands, recently and in the past, were called out due to a lack of inclusivity in their choice of influencer brand endorsers. Hence, the call for diversity in influencer marketing became loud as ever. While a number…
Read MoreWhy You Need Micro Influencers to Increase ROI
Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…
Read MoreHow to Cultivate Long-Term Relationships With Influencers
Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…
Read MoreHow to Run Successful Facebook Live Campaigns
Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated within only a month of launching put Facebook Live on the map in a big way. Live streaming is now…
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