Marketing Messages
10 Common Misconceptions About Influencer Marketing
You may be skeptical about whether Influencer Marketing drives results against your primary objectives. You’ve likely heard horror stories about other brands investing sizable budgets only to not get the ROI they were hoping for. I could tell you that the global Influencer Marketing market size has more than doubled since 2019, according to Statista.…
Read More15 Inspirational Social Media Quotes
Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…
Read MoreHow to Create a Buzzworthy Virtual Marketing Campaign
During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…
Read MoreHow To Create Compassionate Marketing Communication During COVID-19
Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…
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