Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

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During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the current situation. We are seeing creative and relevant campaigns across different social media platforms. This post will provide noteworthy brand…

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Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…

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