For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

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Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign examples. The brands that are featured have creativity and inclusivity that will get your wheels spinning and guide you on…

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common misconceptions Forward Influence

You may be skeptical about whether Influencer Marketing drives results against your primary objectives. You’ve likely heard horror stories about other brands investing sizable budgets only to not get the ROI they were hoping for. I could tell you that the global Influencer Marketing market size has more than doubled since 2019, according to Statista.…

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The continuous growth of influencer and brand partnerships creates an increasing need for diversity in influencer marketing. Many brands, recently and in the past, were called out due to a lack of inclusivity in their choice of influencer brand endorsers. Hence, the call for diversity in influencer marketing became loud as ever. While a number…

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You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky task. One minute you can gather a certain type of information and the next minute an update has been made…

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So, you have all of the influencers posting to their blogs and social media accounts. Awesome! You should start to see mentions and engagement increase across the board. With all of these fun activities happening all at once, do you know which metrics should be tracked on each platform? With influencers posting to blogs, Facebook,…

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How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics. Yes, times they are a-changin’ thanks to APIs, metrics tracking platforms, and engagement (to name a few). But, now it…

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We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…

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