CHICAGO BLACKHAWKS BLOG TOUR & LIVE EVENT CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Raise Awareness
- Get contest/giveaway entries.
- Produce creative assets and content.
- Result in affiliate sales.
ACTIVATIONS
- Blog Tour
- Live Event
- Giveaway
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
7 bloggers showcased the experience and excitement of a Blackhawks game at the United Center and generated awareness about the Blackhawks merchandise, the Madhouse Team Store, and Blackhawks Store by watching the game live. These were published through their blog posts and spread across the social media channels, encouraging their readers and followers to join the giveaway entries.
HIGHLIGHTS
- A total of 88,031 social media posts were published.
- 1,900,000 over contracted Impressions.
