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CHICK-FIL-A : HYPER-LOCAL CAMPAIGN

TOTAL REACH
LIVE LOCAL EVENTS

OBJECTIVES

  • Amplify social media buzz.
  • Drive foot traffic to Chick-fil-A stores.
  • Generate impressions.

ACTIVATIONS

  • Blog Tour
  • Live Event
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

Fifty bloggers from specific markets hosted a live event at a Chick-fil-A store nearest to them. Bloggers along with 9 of their friends sampled Chick-fil-A's new menu items and posted about their experience on their blogs. The live events were also promoted on various social media platforms.

HIGHLIGHT

  • 450 People attended their local Chick-Fil-A to sample new menu items.

CAMPAIGN EXAMPLES

behind the counter

kristendukephotography.com

click to see example

Chick5-500x300

thereviewwire.com

click to see example

Chick4-500x300

trueaimeducation.com

click to see example

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honestandtruly.com

click to see example

"CHICK-FIL-A DID A GREAT JOB pampering us with fresh-cut flowers, drinks, food, and telling us all about their food and new salads. We each went home with goodies and gift cards to come back and enjoy the salads ALL SUMMER LONG."

- Chick-fil-A Influencer

LEARN HOW A HYPER-LOCAL CAMPAIGN CAN

HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?