CHICK-FIL-A : HYPER-LOCAL CAMPAIGN
- Amplify social media buzz.
- Drive foot traffic to Chick-fil-A stores.
- Generate impressions.
- Blog Tour
- Live Event
- Sponsored Social Media Posts
Fifty bloggers from specific markets hosted a live event at a Chick-fil-A store nearest to them. Bloggers along with 9 of their friends sampled Chick-fil-A's new menu items and posted about their experience on their blogs. The live events were also promoted on various social media platforms.
- 450 People attended their local Chick-Fil-A to sample new menu items.