COOL MOM PICKS - BEST WESTERN TWITTER PARTY
TOTAL IMPRESSIONS
OBJECTIVE
- Amplify social media buzz.
- Generate impressions.
- Get giveaway entries.
ACTIVATIONS
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 2 brand panelists, 4 moderators from the Mom It Forward Team and 22 community panelists. #GoGetRewarded was the hashtag used on the Twitter Party discussions.
HIGHLIGHTS
- Over 200 people participated in the Twitter campaign which generated 3,595 tweets.
- 1,358 entries for the Giveaway.
