COOL MOM PICKS #ITSCOOLTOBEKIND TWITTER SOCIAL
- Amplify social media buzz.
- Generate impressions.
- Get contest/giveaway entries.
- Drive website traffic.
- Raise awareness.
- Twitter Party
An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team, and 4 community panelists. #ItsCoolToBeKind was the hashtag used on the Twitter Social discussions.
- 173 people participated in the Twitter campaign which generated 1,659 tweets.
- 800 entries for the Giveaway.