COOL MOM PICKS #ITSCOOLTOBEKIND TWITTER SOCIAL

TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Generate impressions.
  • Get contest/giveaway entries.
  • Drive website traffic.
  • Raise awareness.

ACTIVATIONS

  • Twitter Party
  • Giveaways

CAMPAIGN OVERVIEW

An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team, and 4 community panelists. #ItsCoolToBeKind was the hashtag used on the Twitter Social discussions.

HIGHLIGHTS

  • 173 people participated in the Twitter campaign which generated 1,659 tweets.
  • 800 entries for the Giveaway.

CAMPAIGN EXAMPLES

Google A 700x400

@christelelliott on Twitter

click to see example

Google 500x400

@thatkristen on Twitter

click to see example

Google A 500x400

@leebee653 on Twitter

click to see example

Google 700x400

@SHARONPLUS4 on Twitter

click to see example

LEARN HOW A TWITTER PARTY CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?