CRAYOLA 2018 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness for Crayola’s “My First Crayon”
- Drive engagement.
- Product sample.
- Produce product reviews.
- Amplify social media buzz.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
11 bloggers generated online buzz about their "My First Crayons" experiences from Crayola. Each of the bloggers were given samples of the product and their experiences were recorded via publishing a blog post and promoting it on various social media sites with the hashtag #MyFirstCrayola.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 140% more than was contracted.
