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CRAYOLA 2018 BLOG TOUR CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Raise awareness for Crayola’s “My First Crayon”
  • Drive engagement.
  • Product sample.
  • Produce product reviews.
  • Amplify social media buzz.

ACTIVATIONS

  • Blog Tour
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

11 bloggers generated online buzz about their "My First Crayons" experiences from Crayola. Each of the bloggers were given samples of the product and their experiences were recorded via publishing a blog post and promoting it on various social media sites with the hashtag #MyFirstCrayola.

HIGHLIGHTS

  • This campaign generated a lot of social media activity and reached 140% more than was contracted.

CAMPAIGN EXAMPLES

Crayola A 700x400

busymommymedia.com

click to see example

Crayola 500x400

rookiemoms.com

click to see example

Crayola A 500x400

creatingreallyawesomefunthings.com

click to see example

Crayola 700x400

karacarrero.com

click to see example

"I loved working with Mom It Forward"

- Amber Mamian

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

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CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?