CRAYOLA : MULTI-YEAR PROGRAM
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Drive engagement.
- Get giveaway entries.
- Grow social media following.
- Raise product awareness.
ACTIVATIONS
- Blog Tours
- Crayola-Hosted Giveaways
- Facebook Blitz Campaigns
- Instagram Blitz Campaigns
CAMPAIGN OVERVIEW
In both 2016 and 2017, Bloggers (127 total) joined an Instagram Blitz and 8 bloggers joined a Facebook Blitz. Ten bloggers wrote blog posts and shared pictures about their kids’ positive experience with the product. The influencers also promoted the Crayola Giveaway, in addition to including their own giveaway full of Crayola products.
HIGHLIGHTS
- Influencer stories and pictures drove engagement resulting in 180% more impressions than were contracted.
