CRAYOLA : MULTI-YEAR PROGRAM

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Drive engagement.
  • Get giveaway entries.
  • Grow social media following.
  • Raise product awareness.

ACTIVATIONS

  • Blog Tours
  • Crayola-Hosted Giveaways
  • Facebook Blitz Campaigns
  • Instagram Blitz Campaigns

CAMPAIGN OVERVIEW

In both 2016 and 2017, Bloggers (127 total) joined an Instagram Blitz and 8 bloggers joined a Facebook Blitz. Ten bloggers wrote blog posts and shared pictures about their kids’ positive experience with the product. The influencers also promoted the Crayola Giveaway, in addition to including their own giveaway full of Crayola products.

HIGHLIGHTS

  • Influencer stories and pictures drove engagement resulting in 180% more impressions than were contracted.

CAMPAIGN EXAMPLES

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girlintheredshoes.com

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doityourselfdivas.com

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clarkscondensed.com

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everyday-reading.com

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"LOVE CRAYOLA! Huge fan and so glad they are working with bloggers to promote their products. The requirements were EASY TO FOLLOW!"

- Crayola #MessyKidsContest Blogger

LEARN HOW A SOCIAL MEDIA AMPLIFICATION PROGRAM CAN HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

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COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

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AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

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PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

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PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

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APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

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RETAIL EVENTS

Aveda

Click to See Case Study

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HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

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VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

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CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?