FAMILY LINK APP FROM GOOGLE BLOG TOUR & FACEBOOK/INSTAGRAM STORY CAMPAIGN
- Amplify social media buzz.
- Raise awareness.
- Drive downloads.
- Produce creative assets and content.
- Blog Tour
- Facebook/Instagram Stories
- Sponsored Social Media Posts
42 bloggers spread awareness to educate parents about the Family Link App from Google, its features, and many great ways in which they can use the app with their families. These were published through their blog posts and were shared across the social media channels.
- The campaign exceeded the contracted reach by 143%.