FAQs

Can you tell me more about live event campaigns?

Live events are the most customized offering we have and can be simple or extremely complex. They may require additional brainstorming to meet the campaign's objectives. If you are simply saying that you want a small group of people to assemble to sample product, we're probably looking at a house party, potentially many in multiple markets. That is where we start, but we can do the gamut, including events at corporate headquarters or at places like resorts, etc. Please contact us to learn more.

Is there a limit on the number of bloggers we can work with on a campaign?

No. In fact, the more bloggers or social media influencers you enlist in a campaign, the more of a quantity break we can give you. We start looking at those breaks when we get into the hundred range (100+ bloggers) or when we are talking multiple service packages (a blog tour + a Twitter party + multi-market house parties, for example).

Do you offer reporting/stats? If so, what's included?

Yes! We offer reporting for all of our serivices.

TWITTER PARTIES: A comprehensive report comes included in our premium Twitter party packages. Included in that report is dashboard information from Simply Measured for the #gno hashtag, showing total tweets, impression, and reach from the party. We also include a word cloud to highlight the key topics the discussion generated. We call out key tweets from party attendees, where they are specifically discussing the brand, product, or service. We share who our co-hostesses were and what their individual and collective reach and influence is. And, we accompany this report with a full transcript of all of the tweets from the party.

BLOG TOURS: Similar to Twitter parties, we offer a comprehensive report which includes the following: A description of the campaign objectives; an overview of the participants, their reach, and influence; links to their posts and social media promotion and traffic/reach generated from those posts/promotion; snapshots from blog posts and social media promotion; and total impressions generated from the campaign, broken down into blog post impressions, social media impressions (divided out by platform), and more, depending on what was included and required from the campaign. This is delivered in a PPT presentation and ready for you to share with your client or your brand team.

LIVE EVENTS/AMBASSADOR PROGRAMS: These would be similar to blog tour reports and would include details based on what the campaign entailed.

 

What does Forward Influence do?

Forward Influence connects brands with consumers and their families through social media. We can do everything from helping you determine your social media strategy to executing on specific components of your social media plan like blog tours, Twitter parties, live events, ambassador programs, and more. Our goal is to help brands achieve their objectives.

What are ways we can partner with Forward Influence?

We offer a lot of different types of services to help you achieve successful campaigns in order to meet (and exceed) goals. We can partner with you on blog tourslive events, press junkets, and Twitter parties (just to name a few). Ultimately, it all depends on what you want to accomplish with your campaign. We always love to brainstorm ways to achieve success and make sure that goals are being met.

As part of a blog tour, can you gather specific information from bloggers to see if they are a good fit?

Absolutely! We require all potential participants to complete a form wherein they are asked a multitude of questions. Our standard questions require them to provide their name, address, major market they are closest to, social media accounts and reach, information about their family (how many kids they have, kids' ages), topics they blog about, and more. We are always happy to include specific questions to further help vet whether a blogger is a perfect fit. For example, if you are wondering whether the blogger has tried a specific product, is a fan of a brand or product, or has ever written a post on a specific topic, we can ask those questions and even ask her/him to provide samples via links.

What types of bloggers are in your database?

For more detailed information, including primary blog topics, locations represented, ages of children, race/ethnicity, reach, and influence, please contact us to request our sponsorship deck, which includes more specific information on our community.

Why do I want to work with Forward Influencc?

Forward Influence connects brands with influencers. We have a vast network of social media influencers from seasoned bloggers with more than a million UVMs to those who are just starting out and everything in between. We focus campaign strategy and execution around brands' objectives and offer myriad services to meet their primary goals.

But ... the reason you want to work with Forward Influence is because we are a mission and values-based company that attracts social media influencers who are passionate about making research-based decisions that best benefit their families. We are known for our professionalism, processes that make your job easier, and our responsiveness to your needs. Forward Influence refers to both paying it forward in a spirit of giving back and making a difference. And, we refer to paying it forward in respect to purchasing recommendations. As shown in our white paper on how and why moms making purchasing decisions and recommendations, we are connected to individuals who want to connect with brands and who want to share their experiences with other moms or dads in their community both online and off.

 

Can we customize a Forward Influence package?

Absolutely! The process we follow begins with identifying your campaign objectives or strategy for a larger program and looking at what services we offer would work best to help meet those objectives or contribute to the overarching strategy. If we find Forward Influence's traditional services don't cover it, we brainstorm other solutions until we get to a point of having a solid strategy or campaign plan in place. The first step would be to hop on a call, discuss objectives or high-level goals, and move from there to brainstorm solutions to meet those goals.

What is the purpose of a #gno Twitter party?

Twitter parties are perfect for brands looking to generate immediate buzz about a product, service, cause, campaign launch, etc. Some benefits include:

  • To generate immediate buzz about a product or service.
  • To connect with your target market in a two-way conversation, which is much more personal than traditional push advertising.
  • To create a peer-to-peer sharing and learning environment about a topic relevant to your market that also ties in with your brand.
  • To be a credible resource, providing important information to your target market.
  • To get focus-group-like information from open-ended and inclusive questions.
  • To promote your product or service.

What are the benefits of working with Forward Influence?

When working with Forward Influence, you can count on us creating and/or executing a campaign that is centered around meeting your client's or your brand's primary objectives. We set clear expectations at the outset of a campaign and provide metrics on the back end that track and show results against the goals we set at the outset. We are known for our professionalism, creating/following simple processes to make your job easier, being responsive to your needs. and connecting you with a highly influential network of mom and dads in social media that want to partner with brands that will benefit them and their families.