FIRST ALERT #ONELINKSTORY 2018 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Generate product awareness.
- Drive user-generated content.
- Generate website traffic.
- Product Review.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
First Alert introduced the Onelink Safe & Sound Alarm by having 9 bloggers in the Mom It Forward community to share their experiences with the alarm. This is a hardwired alarm where Alexa is installed in smartphones to operate in the homes. These posts were shared across five social media platforms.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 116%.
