Is It Time to BeReal? Everything You Need to Know About the BeReal App

As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…

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Inclusive Marketing Campaign Examples: 7 Brands Getting It Right

Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign…

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Influencer Marketing Campaign Process: 5 Steps to Guaranteed ROI

5-Step-Influencer-Marketing-Campaign-Process

Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created…

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7 Truths and 1 Lie Your Brand Must Accept About Influencer Marketing

Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer…

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DEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing

Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy…

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The Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns

Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and…

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