Why Your Brand Should Invest in Branded Podcasts

With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…

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Knowing Which Metrics to Track on Each Social Media Platform

So, you have all of the influencers posting to their blogs and social media accounts. Awesome! You should start to see mentions and engagement increase across the board. With all of these fun activities happening...

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Why You Need Micro Influencers to Increase ROI

Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it...

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How to Cultivate Long-Term Relationships With Influencers

Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand...

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8 Successful Gaming Marketing Campaigns

The rise of e-sports in our generation somehow made our mothers wrong all along. Being glued to consoles and headphones all day can, in fact, be productive, after all. Names like Kobe Bryant, Tiger Woods...

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Why Your Brand Should Invest in Gaming Influencer Marketing in 2020

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or...

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