10 Benefits of Working with an Influencer Marketing Agency

Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time and money on trial and error, it might be smarter to let the experts strategize, oversee, and manage Influencer Marketing…

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Measuring the Success Rates of Influencer Marketing Campaigns

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. Study shows that 61% of social media users trust influencers more than A-list celebrities. Influencer…

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Diversity in Influencer Marketing: 7 Mistakes to Avoid

We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By…

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6 Tips for Stretching Your Influencer Marketing Budgets

We have a paradox. On the one hand, brands, agencies, and marketers are amping up their Influencer Marketing budgets exponentially. For example, some plan on growing Influencer Marketing budgets as much as 76 percent. On…

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5 Influencer Marketing Mistakes You Should Never Make

There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no…

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Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of…

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