Measuring the Success Rates of Influencer Marketing Campaigns

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy….

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10 Ways Brands Can Improve Their Influencer Relationships

Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where…

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10 Influencer Marketing Mistakes to Avoid

Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow…

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How To Reach High ROI with Influencer Marketing

Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into…

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Why Your Influencer Marketing Campaign Isn’t Driving Product Sales

Have you struggled to show the correlation between product sales and Influencer Marketing?  Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to…

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10 Instagram Features to Start Using Now

Instagram features are one of the best ways to enhance your Influencer Marketing campaign. According to Hubspot, Instagram has over 1 billion active monthly users. These users collectively release 500 million stories a day. Engagement-wise,…

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