How to Create Results-Driven Influencer Marketing Campaigns

Crafting campaigns may get your creative juices flowing, but without focusing on results for your next sure-to-be-award-winning campaign, you’re not likely to improve your company’s bottom line. So, how can you maximize creativity while adhering to strategy and following a process? This post, designed to help you create results-driven influencer marketing campaigns, is the third…

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What Influencer Tier is Best for Your Campaign?

tier

Social Influencers are people who guide the thoughts and feelings of their followers on a media platform. There really is no answer to how many followers you must have in order to be an influencer….

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7 Ways to Identify the Right Influencers for Your Brand

right influencers

As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a…

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How Brands Use LinkedIn In Social Media Marketing

How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for…

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How Brands Should Utilize Employee Advocates and Influencers

How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee…

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How to Create a Buzzworthy Virtual Marketing Campaign

During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the…

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