How to Combine Cause Marketing and Influencer Marketing for Powerful Results

Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

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20 Best Gifts to Give a Public Relations Professional

woman facing away from the camera holding bags that say "Black Friday"

Are you a PR pro? Do you have a public relations professional on your team? Do you claim one or more as coworkers or friends? If you’re looking for holiday gift ideas or want to…

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6 Ways to Do Facebook Influencer Marketing That You Haven’t Thought of Before

a finger tapping on a Facebook "f" icon

Today’s fast-paced, dynamic social media environment might intimidate some brands. Despite the clamor around newer platforms like TikTok, you need to meet your target audience where they’re at. For consumers, this means Facebook. You may…

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Trend Watch: Omnichannel Integration and Influencer Marketing

As mentioned in my discussion of 2022’s top five social media trends and their implications for Influencer Marketing, omniplatform or omnichannel integration  is a necessity for next year’s marketing strategies. By definition, it poses both…

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Trend Watch: What You Really Need to Know About Live-Streaming in Influencer Marketing

Whether because of the pandemic or a yearning for more authentic content, the rise in popularity of live streaming content is undeniable. Live streams are a unique and popular way for consumers to engage with…

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Trend Watch: Short-Form Video and Influencer Marketing

It may seem easy to correlate the rising popularity in videos around 2 minutes long on platforms other than YouTube and less than 10 minutes long on YouTube with the general populace’s shrinking attention span….

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