9 Brands Getting Great ROI From Cause Marketing Campaigns

Cause Marketing Campaigns

For the past decade, influencer-related cause marketing campaigns have been instrumental in building customer loyalty and driving sales. In fact, awards now honor brands for their social good campaign accomplishments. Gregory Galant, co-founder of Shorty Awards, said during the third annual awards night that “… Social Good is more relevant than ever, and consumers continue…

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Why Your Brand Should Invest in Social Good Campaigns

Social Good Campaigns

Do you remember the first time you saw an ad that moved you? They may relate to you personally, therefore strengthening your beliefs  and challenging you to act. We have seen feminine hygiene brands promoting…

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Why Your Brand Should Invest in Gaming Influencer Marketing in 2019

Gaming Influencer Marketing

In today’s generation, finding someone who has never tried installing or playing a game on their mobile or computer devices at least once in their lives is rare. Whether they be action, puzzle, educational, or…

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How To Choose the Right Influencer Marketing Activation to Get the Right ROI

So, let’s say you have your heart set on a Facebook Influencer Marketing activation and you want to increase visits to a website. In your mind, that would be the ROI golden ticket. Do you know…

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10 Influencer Marketing Halloween Campaign Ideas That Will Wow You

With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. The key is pinning down the best…

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4 Key Marketing Metrics You Need To Be Tracking

How do you determine whether or not a campaign was successful? Are you part of the “good vibes” club? If so, it’s time to take a good hard look at, you guessed it, marketing metrics….

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