Is It Time to BeReal? Everything You Need to Know About the BeReal App
As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…
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Inclusive Marketing Campaign Examples: 7 Brands Getting It Right
Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign…
Influencer Marketing Campaign Process: 5 Steps to Guaranteed ROI
Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created…
Influencer Marketing Hot Topics, Tips, and Announcements in Your Inbox.
7 Truths and 1 Lie Your Brand Must Accept About Influencer Marketing
Influencer Marketing is here to stay. In fact, it’s driving such terrific results that Forbes predicts brands will spend $15 billion on Influencer Marketing in 2022. As long as consumers prefer people over ads, Influencer…
DEI Definitions: Diversity, Equity, and Inclusion in Influencer Marketing
Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy…
The Ultimate Guide: Creating, Launching, and Managing Diversity Marketing Campaigns
Think managing diversity marketing campaigns is a breeze? Think again! Diversity in Influencer Marketing is about much more than race or just checking a quota box. The business case for diversity is tried, tested, and…
