5 Influencer Marketing Mistakes You Should Never Make

There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no one wants to make a mistake and everyone is hoping to launch the greatest, award-winning campaign, forgetting to strategically dot…

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Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of…

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Why Your Influencer Marketing Campaign Isn’t Driving Product Sales

Have you struggled to show the correlation between product sales and Influencer Marketing?  Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to…

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15 Inspirational Social Media Quotes

Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a…

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10 Ways Brands Can Improve Their Influencer Relationships

Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where…

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8 Ways to Know It’s Time to Use Influencer Marketing

Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing…

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