7 Ways to Identify the Right Influencers for Your Brand

right influencers

As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…

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How Brands Use LinkedIn In Social Media Marketing

How Brands Should Use LinkedIn In Social Media Marketing

Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for…

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How Brands Should Utilize Employee Advocates and Influencers

How Brands Should Utilize Employee Advocates and Influencers

With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee…

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How to Create a Buzzworthy Virtual Marketing Campaign

During these uncertain times, we’ve all experienced a lot of marketing noise, especially on social media. Brands have either stayed on their path or made a pivot to get their messages in alignment with the…

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How To Create Compassionate Marketing Communication During COVID-19

Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side…

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How to Run a Remote Team and Thrive

How to Run a Remote Team and Thrive

With the ongoing spread of COVID-19, some businesses have had to prevent employees from going to offices and/or shut down operations. Therefore, a number of companies have opted to have employees from home and run…

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