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How To Create Compassionate Marketing Communication During COVID-19

Given this time of uncertainty, do you find yourself struggling to communicate with your customers in a way that drives real connection? Now more than ever, brands have an opportunity to show their human side by sharing positive, responsible, and compassionate marketing communication. This empathic approach will result in brand credibility and customer loyalty that…

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How to Run a Remote Team and Thrive

How to Run a Remote Team and Thrive

With the ongoing spread of COVID-19, some businesses have had to prevent employees from going to offices and/or shut down operations. Therefore, a number of companies have opted to have employees from home and run…

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How To Leverage Instagram Stories in Influencer Marketing

Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their…

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8 Brands with Excellent Unboxing Videos in 2019

Since early 2000, unboxing videos surged in popularity due to the increasing use and development of social media platforms. Many brands invest in unboxing campaigns as part of their marketing strategies nowadays. In fact, a…

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Top 10 2020 Influencer Marketing Trends

With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.  As…

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Why Brands Should Invest in TikTok Marketing

The increasing success of influencer marketing campaigns brought the development of new social media strategies like TikTok marketing. Targeting centennials, the Beijing-based company became one of the fastest-growing social media sites globally. In fact, in…

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