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Why Brands Should Invest in TikTok Marketing

The increasing success of influencer marketing campaigns brought the development of new social media strategies like TikTok marketing. Targeting centennials, the Beijing-based company became one of the fastest-growing social media sites globally. In fact, in just three years, TikTok gained 500 million active users. Additionally, the social networking brand ranked as the fourth most downloaded…

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How to Achieve a Successful Unboxing Campaign

An unboxing campaign is becoming more popular as the years passed. In fact, more than 90,000 viewers search for YouTube unboxing videos monthly. In addition, about 40 videos on YouTube accumulated more than 10 million…

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6 Ways to Engage Millennials in Influencer Marketing Campaigns

Millennials can contribute significantly to brands’ digital marketing strategies. For instance, engaging millennials in influencer marketing may result in brand awareness and customer purchase which may all lead to an increase in ROI. This post…

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How Brands Are Embracing Diversity in Influencer Marketing

The continuous growth of influencer and brand partnerships creates an increasing need for diversity in influencer marketing. Many brands, recently and in the past, were called out due to a lack of inclusivity in their…

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How To Prepare Metrics Reports That Wow

You ran influencer marketing campaigns this quarter. Now, how can you use the stats from the activations to prove ROI? The answer is simple. You prepare comprehensive metrics reports. But, how do you create one?…

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How Do You Track Metrics on Each Platform?

You guys, algorithms and APIs are so cool, right? Well, they can be, but not when you add metrics tracking into the mix. Thanks to algorithms, APIs, and platforms, tracking metrics can be a tricky…

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