7 Ways to Identify the Right Influencers for Your Brand
As we’re sure you’re well aware, Influencer Marketing is the fastest-growing customer acquisition platform. According to a study from Convince & Convert, 22 percent of marketers rank it as their most cost-effective strategy. As a result, businesses are making $5.20 for every dollar spent on it. Combine Influencer Marketing with a content strategy and you’ll…
MORE INFLUENCER MARKETING TIPS AND TRENDS
How Brands Use LinkedIn In Social Media Marketing
Social media marketing is constantly growing. As you can imagine, brands’ utilization of online platforms for marketing campaigns is as important as ever. Facebook, YouTube, and Instagram are among the most used social channels for…
How Brands Should Utilize Employee Advocates and Influencers
With the increasing demand for authenticity, relatable influencers with a small number of followers are expected to take the spotlight from celebrities and macro-influencers this year. Aside from micro- and nano-influencers, brands can empower employee…
Community Management 201: How to Build a Successful Community
Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells…
Community Management 101: How to Create a Solid Foundation
Social media makes connecting with customers, fans, activists, or a network of like-minded individuals easier than ever. For example, raise your hand if you belong to at least one Facebook Group. My neighborhood alone has…
8 Ways In-Person Brand-Sponsored Events Drive Results [Brand Highlight]
Looking for ways to get your brand’s product in the hands of just the right target audience? At the same time, do you want to both amplify online buzz while driving sharing of evergreen content?…
