Why Your Brand Should Invest in Branded Podcasts

With the rampant growth of digital advertising in the past years, the market has become even more competitive. Traditional marketing techniques are effective. However, using digital marketing platforms will expand your brand presence to reach more potential consumers. Among the most powerful digital advertising tools companies use today is a podcast. With 48 million Americans…

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Knowing Which Metrics to Track on Each Social Media Platform

So, you have all of the influencers posting to their blogs and social media accounts. Awesome! You should start to see mentions and engagement increase across the board. With all of these fun activities happening...

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Why You Need Micro Influencers to Increase ROI

Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it...

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6 Tips for Maximizing Buzz After Your Google Plus Hangout on Air

How to Maximize Buzz after a Google + On-Air Hangout

You’ve successfully produced your well-planned Google Plus Hangout on Air and you’re wanting to ensure that the buzz you’ve created doesn’t die down. You’ve facilitated your Google Plus Hangout on Air without any technical difficulties...

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How to Run Successful Facebook Live Campaigns

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it generated...

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