Measuring the Success Rates of Influencer Marketing Campaigns

One area that campaign managers struggle with is measuring the success rates of Influencer Marketing in precise and concrete numbers. As per Nielsen’s Consumer Trust Index, about 92 percent of modern-day consumers trust Influencer Marketing over traditional marketing. Influencer Marketing is a process that you need to integrate into your brand’s overall social marketing strategy….

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10 Ways Brands Can Improve Their Influencer Relationships

Influencers are crucial to brands, so it’s important to have strong, long-lasting influencer relationships. As brand ambassadors, they promote the products and services, increase brand visibility, and encourage online engagement. In the current times where…

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10 Influencer Marketing Mistakes to Avoid

Influencer Marketing is the fastest and hottest form of marketing today which makes it more important than ever to avoid Influencer Marketing mistakes. By partnering with popular and engaging influencers, a brand can quickly grow…

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10 Benefits of Working with an Influencer Marketing Agency

Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time…

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6 Unique Ways Brands are Implementing TikTok

Unless you are living under a rock or on a desolate island, it is almost impossible not to hear about TikTok. With at least 800 million active users worldwide, the app is hard to miss….

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8 Ways to Know It’s Time to Use Influencer Marketing

Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing…

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