How To Reach High ROI with Influencer Marketing

Today’s global market is becoming more consumer-driven and competitive which can make it difficult to reach high ROI (return on investment). Businesses do not only focus on attracting new customers, but also converting them into loyal ones. Conventional advertising methods (e.g., TV commercials and print ads) are not enough to achieve these goals. What is…

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Key Indicators That Influencer Marketing is Right for Your Brand

Determining whether or not Influencer Marketing is right for your brand can fill you with a lot of confusion, especially if you don’t pay attention to the key indicators. Brand awareness is critical to the…

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10 Benefits of Working with an Influencer Marketing Agency

Influencer Marketing is an entirely different ball game as compared to traditional marketing. Without specialized knowledge and skills, a company will have a hard time surviving today’s ever-competitive corporate world. Instead of wasting one’s time…

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5 Influencer Marketing Mistakes You Should Never Make

There are some recurring mistakes made in the Influencer Marketing industry that need to be addressed. In the rush to get the campaign launched in time, the simple details tend to get overlooked. While no…

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Influencer Marketing and the Marketing Funnel: How Campaigns Impact the Customer Journey

Looking for more than just reach and impressions from your next Influencer Marketing campaign? Look no further. When crafted correctly, Influencer Marketing campaign tactics support the full marketing funnel. We’re talking from the top of…

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Why Your Influencer Marketing Campaign Isn’t Driving Product Sales

Have you struggled to show the correlation between product sales and Influencer Marketing?  Influencer Marketing is a great public relations tool. It can send key message points to your target audience and allows you to…

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