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GOOGLE BE INTERNET AWESOME CAMPAIGNS

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Raise awareness.
  • Amplify social media buzz.
  • Generate impressions.
  • Get clicks.
  • Give giveaway entries.
  • Produce creative assets and content.

ACTIVATIONS

  • Twitter Party
  • Giveaway
  • Blog Tour
  • Live Event
  • Instagram Blitz
  • Youtube Campaign
  • Podcast Campaign

CAMPAIGN OVERVIEW

Throughout the month of October, the Forward Influence Network celebrated the National Bullying Prevention Month by spreading tips and messages centered on online kindness with Google’s Be Internet Awesome. This was celebrated with the hashtags #BeInternetAwesome and #ItsCoolToBKind.

An hour Twitter party was held, joined by 4 Forward Influence moderators, 1 brand panelist, and 19 community panelists to extend kindness and uphold the “golden rule.” Everyone was also encouraged to enter for the giveaway.

46 bloggers participated on the Blog Tour campaign and shared positivity across the social media channels.

5 bloggers catered a live event that was promoted on a blog post and was spread through their social media accounts.

1 influencer each for Youtube and Podcast and 6 for Instagram Blitz empowered parents across the US to start a conversation with their families about how they can take simple actions to be an Upstander among their peers.

HIGHLIGHTS

  • 433 people participated in the Twitter campaign which generated 4,323 tweets.
  • Over 60 parent influencers attended the Live Event campaign.
  • An influencer, Marines Duarte, was featured on the largest Hispanic TV show - Univision Segment.

CAMPAIGN EXAMPLES

Google A 700x400

Modern Mom on Youtube

click to see example

Google A 500x400

walkingontravels.com

click to see example

Google 500x400

Four Hats & Frugal on Podcast

click to see example

Google 700x400

sammyapproves.com

click to see example

"The service was excellent. For me, communication is always the key in business, and you gals are always spot on. I know that if I need to get on the phone, you gals will pick up."

- Keryn Means

LEARN HOW A COMBINATION CAMPAIGN CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?