HALLMARK BLOG TOUR CAMPAIGN
- Raise awareness for Hallmark’s discounts and coupons.
- Amplify social media buzz.
- Blog Tour
- Sponsored Social Media Posts
6 Bloggers published blog posts about the Hallmark's holiday discounts and coupons. The blog posts were promoted across various social media sites. The bloggers also did a giveaway that encouraged their audience to re-pin Hallmark-related photos to their own pin boards.
- The campaign exceeded the contracted goal by 119%.
- The collective blog visits was 25,249 as per Google Analytics.