IKEA BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Amplify social media buzz.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
16 bloggers participated in a 'Before and After' challenge for IKEA. Each blogger needed to publish two posts: the first post identified challenges, issues, or problems they have about clutter while the second post featured the IKEA products that helped their situation.
HIGHLIGHTS
- The collective blog visits was 79,372 as per Google Analytics.
