KELLY BLUE BOOK BLOG TOUR
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Drive engagement.
- Produce creative assets and content.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
16 bloggers spread the word about Kelly Blue Book’s list of the 12 Best Family Cars of 2017 through their blogs. The bloggers included tips on buying or selling family cars and promoted the posts across five social media platforms to achieve campaign objectives.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 415%.
- The collective blog visits was 60,314 as per Google Analytics.
