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MATTRESS FIRM : MULTI-CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Drive donations to supported causes.
  • Drive foot traffic to Mattress Firm stores.
  • Raise awareness of supported causes.

ACTIVATIONS

  • Blog Tour
  • Cause Marketing
  • Instagram Blitz

CAMPAIGN OVERVIEW

This Multi-Campaign program included 99 Instagrammers and 11 bloggers.

One campaign focused on spreading foster care awareness by having Influencers share Instagram updates of their child doing something they consider a “victory” using the hashtag #MFFKVictories. Influencers encouraged their followers to share victories using the the hashtag #MFFKVictories. For every hashtag mention, Mattress Firm made a donation to foster children.

As part of another campaign, the hashtag, #Donate4FosterKids, was also promoted when influencers and their children visited Mattress Firm locations, donated clothing, posted about the experience, and hosted a giveaway.

In a third campaign, pregnant influencers showed off their baby bumps using the hashtags #SleepingWithABump and #tbt.

HIGHLIGHTS

  • The campaigns exceeded the contracted reach by over 25 percent.
  • The campaign #Donate4FosterKids encouraged kids to be heroes through the Kid Hero campaign. Mattress Firm asked parents to submit a photo of their child making an impact on foster children. The photo entered the parent into a giveaway.

 

CAMPAIGN EXAMPLES

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mommasgonecity.com

click to see example

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smallfryblog.com

click to see example

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fostermoms.com

click to see example

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millionwaystomother.com

click to see example

"I WOULD LOVE TO be a part of this campaign every year. It combined my passions and a message that I speak/write/advocate for ALL DAY EVERYDAY."

- Mattress Firm Blogger

LEARN HOW A MULTI-CAMPAIGN CAN

HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

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COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

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AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

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PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

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PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

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APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

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RETAIL EVENTS

Aveda

Click to See Case Study

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HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

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VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

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CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?