MAVERIK BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Amplify social media buzz.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Four bloggers were each given a $250 credit on their Nitro card to go on a staycation or a vacation of their choice. The bloggers documented their adventure as fueled by Maverick through a blog post. Each blogger also made a minimum of three Instagram posts about the campaign and promoted their blog posts across other social media sites.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 51%.
- The collective blog visits was 43,961 as per Google Analytics.
