MCCORMICK : PINTEREST CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Drive user-generated content.
- Increase Pinterest followers.
- Generate website traffic.
- Get giveaway entries.
- Raise product awareness.
ACTIVATIONS
- Blog Tour
- Giveaway
- Pinterest Campaign
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Groups of bloggers (36 total) modified recipes from McCormick.com and published them on their blogs with links to each team member’s posts. Bloggers also shared a giveaway, requesting repins, follows, and website recipe feedback. The brand used recipe post images to fill its Pinterest board. And, groups worked together to promote each other’s posts and meet the campaign’s objectives.
HIGHLIGHTS
- Pinterest featured this campaign for its creativity on its homepage.
- 5,417 people followed McCormick’s Pinterest Board during the 30-day campaign.
- Since that time, the follower number has increased to 100,396.
- 90 recipes have been pinned to the board.
