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MCCORMICK : PINTEREST CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Drive user-generated content.
  • Increase Pinterest followers.
  • Generate website traffic.
  • Get giveaway entries.
  • Raise product awareness.

ACTIVATIONS

  • Blog Tour
  • Giveaway
  • Pinterest Campaign
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

Groups of bloggers (36 total) modified recipes from McCormick.com and published them on their blogs with links to each team member’s posts. Bloggers also shared a giveaway, requesting repins, follows, and website recipe feedback. The brand used recipe post images to fill its Pinterest board. And, groups worked together to promote each other’s posts and meet the campaign’s objectives.

HIGHLIGHTS

  • Pinterest featured this campaign for its creativity on its homepage.
  • 5,417 people followed McCormick’s Pinterest Board during the 30-day campaign.
  • Since that time, the follower number has increased to 100,396.
  • 90 recipes have been pinned to the board.

CAMPAIGN EXAMPLES

raspberries+n+cream+cookies+double+chocolate+cookies+bake+sale

cafejohnsonia.com

click to see example

9775954355_6e32f9655f_c

cookincanuck.com

click to see example

brownie-cookie-bars-crownie-recipe

mountainmamacooks.com

click to see example

McCormick#7-700x300

thegunnysack.com

click to see example

"I THINK THE CAMPAIGN was original, innovative, fun, and I'm glad I was a part of it. THANKS FOR HAVING ME!"

- McCormick Bake Sale Blogger

LEARN HOW A PINTEREST CAMPAIGN
CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW WE CAN MEET YOUR OBJECTIVES AND DRIVE AMAZING ROI?