OFFICEMAX : CAUSE MARKETING CAMPAIGN
- Amplify social media buzz.
- Drive website traffic.
- Grow social media following.
- Increase cause donations.
- Raise cause awareness.
- Blog Tour
- Live Event
- Sponsored Social Media Posts
Bloggers (32 total) hosted in-home live events promoting the "Adopt-A-Classroom" cause. Each blogger encouraged attendees to donate funds or school supplies to teachers in their local communities. Recap blog posts and giveaways were done after the events.
The campaign also sponsored 8 "Max Moms" to join and represent their cause at the Type-A Parent Blogging conference with over 600 attendees.
- Each live event raised at least $1000 in supplies and money.