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OFFICEMAX : CAUSE MARKETING CAMPAIGN

In Home Events
Conference Attendees

OBJECTIVES

  • Amplify social media buzz.
  • Drive website traffic.
  • Grow social media following.
  • Increase cause donations.
  • Raise cause awareness.

ACTIVATIONS

  • Blog Tour
  • Giveaway
  • Live Event
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

Bloggers (32 total) hosted in-home live events promoting the "Adopt-A-Classroom" cause. Each blogger encouraged attendees to donate funds or school supplies to teachers in their local communities. Recap blog posts and giveaways were done after the events.

The campaign also sponsored 8 "Max Moms" to join and represent their cause at the Type-A Parent Blogging conference with over 600 attendees.

HIGHLIGHT

  • Each live event raised at least $1000 in supplies and money.

CAMPAIGN EXAMPLES

officemax1-700x300

momspark.net

click to see example

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kidsactivitiesblog.com

click to see example

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savoringthethyme.com

click to see example

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momitforward.com

click to watch YouTube video

"IF YOU ARE LOOKING for some awesome, knowledgeable people to work with, these are the guys I highly recommend. Their friendliness and result-driven approach is what I LOVE ABOUT THEM."

LEARN HOW AN IN-HOME EVENT CAN
HELP YOU 
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?