ORGANIC DOCTOR BLOG TOURS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Generate website traffic.
- Drive user-generated content.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
53 bloggers participated over the course of 3 campaigns. Bloggers talked about Organic Doctor products they have personally tried and published their experiences on their blogs with links to the brand’s website. The products were also mentioned as stocking stuffer ideas or as part of the blogger’s essential skincare collection. Emphasis on the availability of Organic Doctor at CVS was done to meet the campaign’s objectives.
HIGHLIGHTS
- Delivered more than three times the contracted reach.
