PETARMOR MULTI-YEAR PROGRAM
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Amplify social media buzz.
- Produce product reviews.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
During two separate 4-week campaigns in 2013 and 2014, bloggers published genuine reviews about PetArmor’s tick and flea prevention topical. A total of 100 bloggers discussed how effective the product is on their dogs or cats. The blog posts were promoted across various social media sites to reach the campaign objectives.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 262%.
- The collective blog visits was 197,627 as per Google Analytics.
