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PETARMOR MULTI-YEAR PROGRAM

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVE

  • Raise product awareness.
  • Amplify social media buzz.
  • Produce product reviews.

ACTIVATIONS

  • Blog Tour
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

During two separate 4-week campaigns in 2013 and 2014, bloggers published genuine reviews about PetArmor’s tick and flea prevention topical. A total of 100 bloggers discussed how effective the product is on their dogs or cats. The blog posts were promoted across various social media sites to reach the campaign objectives.

HIGHLIGHTS

  • The campaign exceeded the contracted goal by 262%.
  • The collective blog visits was 197,627 as per Google Analytics.

CAMPAIGN EXAMPLES

PetArmor#3-700x300

jennsblahblahblog.com

click to see example

PetArmor#4-500x300

jennsblahblahblog.com

click to see example

PetArmor#5-500x300

beautybykrysti.blogspot.com

click to see example

PetArmor#2-700x300

therebelchick.com

click to see example

"GREAT CAMPAIGN, loved working together! I thought the service was quick and helpful. I found all the communication to be VERY EFFECTIVE."

- Stephanie Keeping

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

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BLOG TOURS

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CONTESTS AND PROMOTIONS

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HYPER-LOCAL CAMPAIGNS

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VIDEO CAMPAIGNS

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CAUSE MARKETING CAMPAIGNS

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CONFERENCE SPONSORSHIPS

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CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?