PETARMOR MULTI-YEAR PROGRAM
- Raise product awareness.
- Amplify social media buzz.
- Produce product reviews.
- Blog Tour
- Sponsored Social Media Posts
During two separate 4-week campaigns in 2013 and 2014, bloggers published genuine reviews about PetArmor’s tick and flea prevention topical. A total of 100 bloggers discussed how effective the product is on their dogs or cats. The blog posts were promoted across various social media sites to reach the campaign objectives.
- The campaign exceeded the contracted goal by 262%.
- The collective blog visits was 197,627 as per Google Analytics.