REGIONS BANK #FINANCIALSUCCESS 2017 TWITTER PARTY
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Generate impressions.
- Get giveaway entries.
ACTIVATIONS
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
Mom It Forward and Regions Bank teamed up to disseminate the knowledge about preparing and managing finances so that all of us can walk the road to financial success. An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to rump up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 40 community panelists.
HIGHLIGHTS
- Over 489 people participated in the Twitter campaign which generated 4,471 tweets.
