SHUTTERFLY : AMBASSADOR CAMPAIGN
TOTAL REACH
OBJECTIVES
- Get giveaway entries.
- Produce creative assets and content.
- Raise product awareness.
- Result in affiliate sales.
ACTIVATIONS
- Giveaways
- In-home Events
- Multi-year Ambassador Program
- Shoppable Content Campaign
- Social Media Amplification
- User-Generated Content Campaign
CAMPAIGN OVERVIEW
During two, separate 7-month campaigns in 2016 and 2017, Ambassadors created monthly projects and shared with their readers unique and creative ways to use Shutterfly home decor products.
Ambassadors participated in a SoHo New York City loft design event. Bloggers also held in-home events, shared posts, and encouraged followers to enter giveaways.
HIGHLIGHTS
- 13,407 entries for the Shutterfly Giveaway.
- The programs drove measurable sales via affiliate links, which exceeded client expectations.
