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SHUTTERFLY : AMBASSADOR CAMPAIGN

TOTAL REACH

OBJECTIVES

  • Get giveaway entries.
  • Produce creative assets and content.
  • Raise product awareness.
  • Result in affiliate sales.

ACTIVATIONS

  • Giveaways
  • In-home Events
  • Multi-year Ambassador Program
  • Shoppable Content Campaign
  • Social Media Amplification
  • User-Generated Content Campaign

CAMPAIGN OVERVIEW

During two, separate 7-month campaigns in 2016 and 2017, Ambassadors created monthly projects and shared with their readers unique and creative ways to use Shutterfly home decor products.

Ambassadors participated in a SoHo New York City loft design event. Bloggers also held in-home events, shared posts, and encouraged followers to enter giveaways.

HIGHLIGHTS

  • 13,407 entries for the Shutterfly Giveaway.
  • The programs drove measurable sales via affiliate links, which exceeded client expectations.

CAMPAIGN EXAMPLES

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thetomkatstudio.com

click to see example

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the36thavenue.com

click to see example

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iheartnaptime.com

click to see example

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thetomkatstudio.com

click to see example

"I LOVED BEING a Shutterfly ambassador! Shutterfly has some of my absolute FAVORITE PRODUCTS AND GIFT IDEAS."

- Shutterfly Ambassador

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

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AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

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