SIMPLY BIOTIX COMBINATION CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Generate online reviews and website traffic.
- Drive user-generated content.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Instagram Blitz
- Giveaway
CAMPAIGN OVERVIEW
Twelve influencers published blog posts about the benefits of probiotics and their positive experiences with SimplyBiotix. Bloggers also shared a giveaway, requesting tweets, likes, and comments about what SimplyBiotix product their audiences would love to try. Three influencers were chosen to further promote the campaign via Instagram.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 47%.
- The Instagram Blitz campaign was able to garner 7,858 likes and 226 comments.
