Posts Tagged ‘Influencer Marketing Campaigns’

Why You Need Micro Influencers to Increase ROI

Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…

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How to Cultivate Long-Term Relationships With Influencers

Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…

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Top 10 2019 Influencer Marketing Trends

We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…

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6 Benefits of Talking Metrics Before Tactics

6 Benefits of Talking Metrics Before Tactics

Have you ever been tempted to jump ahead and brainstorm Influencer Marketing campaign activation ideas before tackling the upfront planning steps? If you have, who could blame you? Talking tactics is a much sexier albeit distracting first step than getting on the same page about goals, budget, and metrics. Am I right? But, what sets…

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