Posts Tagged ‘Influencer Marketing Tips’
Why Brands Should Invest in TikTok Marketing
The increasing success of influencer marketing campaigns brought the development of new social media strategies like TikTok marketing. Targeting centennials, the Beijing-based company became one of the fastest-growing social media sites globally. In fact, in just three years, TikTok gained 500 million active users. Additionally, the social networking brand ranked as the fourth most downloaded…
Read More6 Ways to Engage Millennials in Influencer Marketing Campaigns
Millennials can contribute significantly to brands’ digital marketing strategies. For instance, engaging millennials in influencer marketing may result in brand awareness and customer purchase which may all lead to an increase in ROI. This post will discuss how millennials can play a vital role in your brand’s social media plans. We will also share some…
Read MoreWhy You Need Micro Influencers to Increase ROI
Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option, it may not be the most effective way for social media engagement. Presently, most consumers value the credibility of brand endorsers…
Read MoreHow to Cultivate Long-Term Relationships With Influencers
Brands’ partnerships with influencers set them apart from their competitors. Just like how influencers build long-term relationships with their followers, brands need to create strong, lasting connections for an effective marketing strategy. Influencers desire brand collaborations, especially long-term relationships that provide brands continual access to influencers’ creative content and loyal audiences. Strong influencer partnerships result…
Read MoreTop 10 2019 Influencer Marketing Trends
We’re midway through the year but it doesn’t mean you can’t start fresh, and plans can still be set in motion. Below we’ve compiled the hottest influencer marketing trends for 2019. Does your influencer marketing strategy have these trends in tow? Let’s take a look at the 2019 influencer marketing trends that we’re predicting are…
Read MoreViral Abortion Twitter Thread Teaches Marketers 8 Must-Implement Strategies [Trend Watch]
Who knew that an abortion Twitter thread could drive so much engagement in such a short amount of time? Just one tweet in this 63-tweet Twitter thread has garnered over 65,000 retweets and 165,000 likes in less than two days. Talk about going viral! But, what was it about the thread that caused Gabrielle Blair, author…
Read MoreThe Top 5 Social Media Metrics Tracking Tools
So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign? It…
Read MoreCommunity Management 201: How to Build a Successful Community
Community management 101 focuses on building a solid community management foundation. It includes tasks like setting community management goals; determining your strategy; and identifying resources, roles and responsibilities, and a hiring process. Additionally, it spells out tasks like deciding on connection guidelines, creating an editorial calendar, and setting up a metrics system. Most importantly, it…
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