Social media quotes are not empty words. They have power in them. Even though quotes contain words that people may normally use on a daily basis, they are beautifully and strategically constructed to express a certain meaning. In a Fast Company article, humans are described as aspirational. Apparently, we have the tendency to look up…

Read More

Let’s face it, Influencer Marketing is the “new normal” when it comes to spreading a brand’s message and creating awareness. However, many still question whether it can really drive ROI. With no signs of slowing down, Influencer Marketing will continue to grow this year. As social media marketing grows, new Influencer Marketing trends will continue…

Read More

For a business and brand to grow, it needs to create traction in the market. To do that, someone has to start talking about your business. Relying solely on print ads, traditional advertising and marketing, public relations, and word-of-mouth is not going to get you very far these days. Instead, rely on different media platforms,…

Read More

We’ve all been there. In our most sincere and best attempts to get diversity in Influencer Marketing right, we end up getting it wrong. How can we handle this “not if but when” situation? By learning the seven pitfalls of diversity in Influencer Marketing and avoiding them.  This post is part of a 7-part series…

Read More

Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ voices benefits all involved by building trust, increasing reach, driving calls to action, and strengthening reputation. So, how can you ensure your campaign…

Read More

As we are all well aware, Influencer Marketing is the go-to strategy when it comes to selling products and services. Rather than thinking that Influencer Marketing is simply likes and shares on social media platforms, brands must think of it as a way for a single customer to recommend products and services to thousands—even millions—…

Read More

Getting diversity right on Influencer Marketing campaigns can be tricky. So, how can you ensure you hit a home run? Instead of reinventing the wheel, check out the best of the best inclusive marketing campaign examples. The brands that are featured have creativity and inclusivity that will get your wheels spinning and guide you on…

Read More
5-Step-Influencer-Marketing-Campaign-Process

Is there a fast, easy, and proven Influencer Marketing campaign process that drives desired results every single time? Yes and no! The good news? In our 14 years of influencer relations experience, we have created a tried-and-tested process that guarantees ROI. The better news? It’s not rocket science. On the other hand, campaign strategy, planning,…

Read More

Think diversity in Influencer Marketing is about checking a quota box? Think again! Yes, representation is an important step in Inclusive Marketing. However, getting diversity, equity, and inclusion (DEI) right requires many steps from strategy and planning to execution in the campaign process. A great place to start, or to brush up on, is familiarizing…

Read More