Instagram Stories are among the most popular features of Instagram. In fact, 500 million audiences use stories daily on Instagram. Additionally, users are also active contributors to the app’s stories, with 86 percent posting their stories every day.  With more than eight million active business accounts on Instagram, brands use Instagram Stories to create brand…

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With no signs of slowing down, influencer marketing will continue to grow this year. Thus, we bring you the biggest 2020 influencer marketing trends brands need to know for a successful influencer marketing campaign.  As social media marketing grows, new influencer marketing trends continue to emerge. Therefore, brands will need to create and adopt strategies…

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From ambassador programs to videos and all the influencer marketing tactics in between, how do choose activations for your campaigns? Getting sidetracked by what’s new, trendy, or by what has “always been done before” can reduce achieving real results. This post, designed to help you identify and include tactics that drive results in your influencer…

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