TD BANK MULTI-YEAR CAMPAIGN
- Raise product awareness.
- Drive word-of-mouth interactions among customers.
- Drive engagement.
- Produce creative assets and content.
- Blog Tour
- Sponsored Social Media Posts
During the 2016 blog tour, 8 bloggers shared their experiences about saving for emergency funds, holiday spending or purchasing a home through a blog post. For the 2017 campaign, Becky of Your Modern Family published a blog post about the advantages of a TD Bank savings account. All posts were promoted across various social media sites to reach campaign objectives.
- The campaign exceeded the contracted goal by 152%.
- The collective blog visits was 21,814 as per Google Analytics.