CAMPAIGN OVERVIEW

Universal Pictures cooked up a cool collaboration with global fitness brand Zumba that was going to get even Pets dancing for the release of The Secrets Life of Pets 2. Fifty influencers from the Forward Influence network joined the fun and submitted a 10-15 second video of their pets dancing. The mash-up content piece went live on Zumba and Universal Pictures' social platforms and shared with various partners across the country.

HIGHLIGHTS

• 50 influencers from the Forward Influence network joined the campaign.