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THE SECRET LIFE OF PETS 2 VIDEO SUBMISSION CAMPAIGN

OBJECTIVES

  • Increase video views.

ACTIVATIONS

  • Video Submission Campaign

CAMPAIGN OVERVIEW

Universal Pictures cooked up a cool collaboration with global fitness brand Zumba that was going to get even Pets dancing for the release of The Secrets Life of Pets 2. Fifty influencers from the Forward Influence network joined the fun and submitted a 10-15 second video of their pets dancing. The mash-up content piece went live on Zumba and Universal Pictures' social platforms and shared with various partners across the country.

HIGHLIGHTS

  • 50 influencers from the Forward Influence network joined the campaign.

CAMPAIGN EXAMPLES

Pets 700x400

April Ockerman of Soccer Mom Life

click to see example

Pets A 500x400

Rebecca Bryant of Teacups and Fairy Tales

click to see example

Pets 500x400

Kiley Smith of Cherry Blossoms The Blog

click to see example

Pets A 700x400

Allison Waken of All for the Boys

click to see example

LEARN HOW A VIDEO SUBMISSION CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?