TOCA BOCA : APP REVIEW CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Drive downloads.
- Generate social media buzz.
- Raise app awareness.
ACTIVATIONS
- Blog Tour Campaign
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Bloggers (13 total) turned the "Toca Kitchen" app into reality. The influencers and their children chose a recipe from the app and replicated the steps from the game into a real cooking scenario. Blog posts included a description of the app, at least one pinnable image, the recipe, and a video. Social media promotions also included Facebook, Instagram (post and video), Pinterest, and Twitter.
HIGHLIGHTS
- The blog posts received a total of 35,778 visits by the end of the campaign.
- The campaign involved the whole family. The influencers' kids became huge fans of the app which helped with word-of-mouth marketing.
