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TOCA BOCA : APP REVIEW CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Drive downloads.
  • Generate social media buzz.
  • Raise app awareness.

ACTIVATIONS

  • Blog Tour Campaign
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

Bloggers (13 total) turned the "Toca Kitchen" app into reality. The influencers and their children chose a recipe from the app and replicated the steps from the game into a real cooking scenario. Blog posts included a description of the app, at least one pinnable image, the recipe, and a video. Social media promotions also included Facebook, Instagram (post and video), Pinterest, and Twitter.

HIGHLIGHTS

  • The blog posts received a total of 35,778 visits by the end of the campaign.
  • The campaign involved the whole family. The influencers' kids became huge fans of the app which helped with word-of-mouth marketing.

CAMPAIGN EXAMPLES

Toca Boca3-700x300

pagingsupermom.com

go to link

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pagingsupermom.com

go to link

toca

thecraftingchicks.com

go to link

making-icecream3

kidsactivitiesblog.com

go to link

"I LIKED THAT they didn't just ask for a post about an app review, but brought it into real life. I thought the cooking was a really creative way to tie things together and make the app make sense, make parents see how it has value, and MAKE IT FUN."

- Toca Boca Blogger

LEARN HOW AN APP REVIEW CAMPAIGN CAN

HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

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PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

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RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

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VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?