So, you’re running a campaign and have all sorts of blog posts and social media activity going live throughout the campaign. How do you know the performance of the tweets? What about the engagement? Do you know if the Pinterest pins are performing their own #Pinterestfail (aka no engagement)? How’s Instagram treating your campaign?
It would be nice to have a tool or system that tracks all of your metrics in one place, right? We hear you. There are social media metrics tracking tools that claim they have it all and are a one-stop-shop for tracking. But, after having tested out some, we’re here to tell you that it might not be the case. Buyer beware. So, which one of the metric tracking platforms are right for you?
The Top 5 Social Media Metrics Tracking Tools: Features and Limitations
After testing out metrics tracking tools, talking to companies who are doing it right, and performing a lot of research on our own, we’ve come up with a list of the top five metrics tracking platforms (in alphabetical order) that you’ll want to consider when you’re on the lookout for help.
These social media metrics tracking tools provide the means for tracking, measuring, and reporting on social media accounts and Influencer Marketing campaign performance that present you with solid data from which to see how campaigns are performing, as well as make business decisions regarding future social media marketing efforts.
Check out our post on 6 Benefits of Talking Metrics Before Tactics.
Common features of social media metrics tracking tools are the following:
- Campaign analysis
- Data aggregation
- Overall performance analysis
- Platform analysis
- Social media monitoring
The tools outlined in this post are effective, but they come with limitations in terms of price and functionality. This guide can give you an eagle eye perspective to which social media metrics tracking tools are the most appealing while deciding which are the most useful in your business.
To be clear …
This list is full of metrics tracking tools that are helpful for tracking Influencer Marketing campaigns. There are plenty of tools that you can use to schedule social media updates/promotions, find influencers, etc. This list is solely geared toward helping you track the performance of a campaign.
So, without further ado, let the fun times begin.
The Top 5 Social Media Metrics Tracking Tools
The tool offered by Brand24 offers a comprehensive look at how many times a hashtag has been used on Facebook, Instagram, or Twitter. You can track the volume chart to see how your hashtags trend. You can also use hashtag analytics to find out what social media reach they generate across social media platforms and other sources. Another added bonus is that you can see what micro influencers, influential social media profiles, and authors use your hashtags, keep them going, and increase their social media reach.
- Networks: Blog, Facebook, Instagram, and Twitter
- Price: $49-399 USD per month
- Recommended for: Any brand that wants to track a website’s performance, as well as hashtag performance on Facebook, Instagram, and Twitter.
As one of the most famous tools, Google Analytics provides vital information that helps your business progress. This can be overwhelming at first, considering the numerous steps of what you need to do to acquire the correct set up. However, with its capabilities, this can present you a concrete knowledge to where your business is heading. This tool can give you a clear picture of what changes you need to implement to improve your site and maximize your conversions. Plus, you can see how much traffic comes to your website from each social network. Every piece of content matters, and with this tool, you are sure that you are given reports that benefit those contents and campaigns your brand or business strategized to meet the goals.
- Networks: Blog/website
- Price: Free – $150,000 USD per month
- Recommended for: Any brand that wants to track a website’s performance.
HashTracking.com is an online service that offers tools for hashtag tracking and analytics. After typing in a hashtag and selecting a platform (either Instagram or Twitter), you can view all sorts of stats related to the hashtag. The metrics tool tracks, collects, and compiles a clear snapshot of Instagram and Twitter efforts and events. It can be an essential reporting tool for Instagram and Twitter hashtag events and campaigns.
- Networks: Instagram and Twitter
- Price: $50-$1,500 USD per month
- Recommended for: A brand that is focused on gathering data from Instagram and Twitter.
The Keyhold metrics tool has a product offering that is focused on “social media listening.” Keyhole’s easy-to-read real-time analytics dashboard comes loaded with high impact data you can use to optimize and report on your hashtag campaigns. In their platform, you can find out the total number of posts, the engagement rate, and the total reach and impressions your hashtags have generated. PDF and Excel reports are also downloadable and printable.
You can also use Keyhole’s dedicated influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Why is this important? You can reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels.
- Networks: Facebook, Instagram, and Twitter
- Price: $89 – $3,000+ USD per month
- Recommended for: A brand that is using Facebook, Instagram, and Twitter for their campaigns.
Thanks to Sprout’s social media analytics, you can measure performance across Facebook, Google+, Instagram, LinkedIn, and Twitter all within a single platform. Having all of your analytics in one place makes it easier to track and compare your efforts across multiple profiles and platforms.
- Networks: Facebook, Instagram, Google+, LinkedIn, and Twitter
- Price: Starts at $500 USD per month; agency plans vary
- Recommended for: A brand that manages campaigns across a wide range of social media platforms.
Wrapping It All Up
There are a lot of social media metrics tracking tools available right now. The list above is full of just some of the major players in the field. And, I’m almost certain more will be popping up in the near future. Try not to get overwhelmed by your choices. Do your research, decide what you need, and go with the option that is best suited for your needs and budget.
Also, don’t think that you need to use a bunch of these options and spend a bajillion dollars every month. At FORWARD, we do a mix of paid for tools, as well as manual research, to get the stats that we need for our campaigns. The system is cost-effective, accurate, and reliable. Just remember, as your focus grows more specific, some platforms will emerge as clear favorites.
Also remember: DO YOUR RESEARCH. I can’t stress that enough. You don’t want to overpay for a tool that delivers information you don’t need.
What’s your favorite tracking tool?