CAMPAIGN OVERVIEW

From 2013 to 2017, Forward Influence partnered with Universal Orlando Resort for the Family Forward events. Family Forward's mission was to strengthen the digital family by providing them with opportunities to make meaningful memories and teaching them skills they can apply every day—all at a price they can afford.

A total of 364 attendees made up of diverse social media influencers and their entire families participated in the multi-day retreats. A website was launched to drum up attendee and sponsor interest. After the event, the bloggers published positive reviews of the theme park on their blog and promoted the event across various social media platforms.

Brands such as Avocados From Mexico, Children's Miracle Network Hospitals, Give Kids The World, Honey Bunches of Oats, Invisalign, Nintendo, and Royal Caribbean International Cruises sponsored the annual event throughout the years. Influencers who attended were encouraged to share their experiences with the brand sponsors.

HIGHLIGHT

• More than 1 Billion impressions two years in a row
• A positive write up on TripAdvisor
• Great reviews on Trekaroo
• A number of influencers' posts were landed in Google's top searches
• The influencers had positive reviews about the theme park and its amenities.