UNIVERSAL ORLANDO RESORT : PRESS EVENT

INFLUENCER ATTEENDEES

TOTAL REACH

OBJECTIVES

Drive foot traffic.
Produce creative assets and content.
Raise awareness.

ACTIVATIONS

Conference/Retreat Organization
Conference Sponsorship
Family Trip Coordination
Press Event
Social Media Amplification
Sponsored Content

CAMPAIGN OVERVIEW

From 2013 to 2017, Forward Influence partnered with Universal Orlando Resort for the Family Forward events. A total of 364 influencers made up of social media influencers and their entire families, participated in the multi-day retreats. A website was launched to drum up attendee and sponsor interest. After the event, the bloggers published positive reviews of the theme park on their blog and promoted the event across various social media platforms.

HIGHLIGHT

More than 1 Billion impressions two years in a row
Positively written up on TripAdvisor
Great reviews on Trekaroo
A number of bloggers posts were on top of Google's search
The bloggers had positive reviews about the theme park and the amenities.

CAMPAIGN EXAMPLES

"FAMILY FORWARD PROVIDED MY FOURSOME a unique experience where memories were made and we got closer together as a family and as a community of writers. We made friends that we'd otherwise have never met and formed relationships with brands that will improve my website's content and ability to provide my readers with the greatest family information possible. I CANNOT WAIT FOR NEXT YEAR'S RETREAT."

- Family Forward Attendee

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