Skip to content
 

UNIVERSAL ORLANDO RESORT : PRESS EVENT

INFLUENCER ATTEENDEES
TOTAL REACH

OBJECTIVES

  • Drive foot traffic.
  • Produce creative assets and content.
  • Raise awareness.

ACTIVATIONS

  • Conference/Retreat Organization
  • Conference Sponsorship
  • Family Trip Coordination
  • Press Event
  • Social Media Amplification
  • Sponsored Content

CAMPAIGN OVERVIEW

From 2013 to 2017, Forward Influence partnered with Universal Orlando Resort for the Family Forward events. A total of 364 influencers made up of social media influencers and their entire families, participated in the multi-day retreats. A website was launched to drum up attendee and sponsor interest. After the event, the bloggers published positive reviews of the theme park on their blog and promoted the event across various social media platforms.

HIGHLIGHT

  • More than 1 Billion impressions two years in a row
  • Positively written up on TripAdvisor
  • Great reviews on Trekaroo
  • A number of bloggers posts were on top of Google's search
  • The bloggers had positive reviews about the theme park and the amenities.

CAMPAIGN EXAMPLES

Universal3-700x300

thirtymommy.com

click to see example

Universal5-500x300

laurafuentes.com

click to see example

Universal4-500x300

alextherealhousemom.com

click to see example

Universal2-700x300

smartlittlecookie.net

click to see example

"FAMILY FORWARD PROVIDED MY FOURSOME a unique experience where memories were made and we got closer together as a family and as a community of writers. We made friends that we'd otherwise have never met and formed relationships with brands that will improve my website's content and ability to provide my readers with the greatest family information possible. I CANNOT WAIT FOR NEXT YEAR'S RETREAT."

- Family Forward Attendee

LEARN HOW A PRESS EVENT CAN
HELP YOU 
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?