Testimonials:

3M Filtrete Case Study

“We always use Filtrete filters, but I’d never used the allergen reducing filters before. They make such a difference and we will continue to buy them. I will definitely refer these air filters to my friends.”

– 3M Filtrete Blogger

“We use filters and I’ve loved learning about the different types Filtrete offers and what they provide as far as air quality goes!”

– 3M Filtrete Blogger

“I believe 3M Filtrete filters are the best brand.”

– 3M Filtrete Blogger

“I have bought additional filters, and even swayed friends and family to switch to this brand.”

– 3M Filtrete Blogger

How did Mom It Forward Media partner with 3M Filtrete?​

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            Highlights:

 

—Mom It Forward partnered with 3M Filtrete to spread the word about their air filters. —Through the partnership, Mom It Forward enlisted the help of 25 bloggers within the Mom It Forward Blogger Network to participate in the blog tour. In total, all 50 blog posts received a total of 54,585 visits. The bloggers were so impressed with the product and many became loyal customers of Filtrete after participating.

 

Objectives:

 

Mom It Forward Media partnered with 3M Filtrete by having 25 bloggers from the Mom It Forward Blogger Network participate in a blog tour campaign. The bloggers were required to write two posts addressing how simple it was to switch out the filter, how inexpensive the product was, how easily accessible it was, how regularly switching out the filter can improve  indoor air quality, and how regular maintenance reduced stress on the system and reduced energy.

 

Details:

 

The bloggers received the product, reviewed the product, wrote about the product, and promoted the product via social media using the campaign hashtag. The campaign was staggered and blog posts went live on a weekly basis. The first posts were published between April and July. The second blog posts were published between August and January. 

 

Results:

 

This work with 3M Filtrete was considered to be a traditional and standard blog tour campaign. The blog post content was unique and genuine so the bloggers’ readers knew that the content and review were authentic.

 

Bloggers’ Numbers:

 

  • Total Number of Bloggers: 25

  • Total Number of UVMs per Google Analytics: 973,731

  • Total Number of Twitter Followers: 208,730

  • Total Number of Facebook Likes: 334,088

  • Total Number of Pinterest Followers: 196,805

  • Total Number of Instagram Followers: 8,859

  • Total Number of Google+ Circles: 32,068

 

Sponsored Blog Post Numbers:

 

  • Total Number of Sponsored Blog Posts: 50

  • Total Number of Sponsored Blog Post Visits: 54,585

 

Do you want to partner with us?

 

Is this program of interest to you? We would love to learn more about your brand’s goals and help create ways to get your products in the hands of social media influencers. Please contact us so that we can brainstorm and put plans into place.

 

 

 

 

“I would consider buying and referring this product. The filters worked really well to limit my allergy symptoms and filter out odors.”

– 3M Filtrete Blogger

“Thanks again for letting me participate in this fun campaign, and sharing my love for these filters with readers, family, and friends.”

– 3M Filtrete Blogger